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How TechArk Reimagined the Annual Taste Of India Event

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Taste of India is one of the largest Asian Indian Festivals in Virginia, celebrating the culture, cuisine and people of India.

It is the collaborative effort of hundreds of Indians living in Hampton Roads, who desire to share this unique heritage with our friends and neighbors, and it is one of the most popular cultural single-day events in the region. For the first time ever, a Marketing Committee was formed to highlight Taste of India.

The concept of bringing in a Marketing Team was put forth by Dr. Vinod Agarwal and Dr. Vishnu Lakdawalaboth of them have volunteered selflessly over a decade to support this event. In February 2018, Dr. Agarwal reached out to TechArk and Seventh Point to help its existing team with marketing strategies to promote this event.

TechArk was excited to be a part of planning and executing an exceptional collaborative effort with two goals: 1) attract more attendees than any year previously and 2) break records for food sales.

TechArk CEO and team member in booth

In a series of in-person meetings over the next couple of weeks, our teams brainstormed various ideas on how to reimagine the marketing efforts.

Our Goals:

Once we defined the target audience, we had everything we needed to start planning.

Tast of India planning meeting

An event of this magnitude needs the attention of a team—one individual alone cannot cut it.

The marketing team brainstormed, collaborated and created an extensive marketing plan. Mike Carosi and Jessica Favaron from Seventh Point pitched in early with campaign ideas while TechArk brought in the creative designers and marketing teams that would unleash the design assets needed for the digital presence. Steve Goad from ODU stepped in to champion the social media efforts.

In collaboration with Seventh Point and the rest of the team, our comprehensive plan included:

Taste of India flyer

Narrowing our Focus

A few of the gems to emerge from our brainstorm:

Please contact TechArk if you are interested in any of the above services.

In the final weeks before the event we looked back to see what we had accomplished and the results were very promising:

Finally, the day arrived. The twelfth annual Taste of India event opened at 11:00 am. It was a gorgeous day and we all knew that we had done our part, now it was time to learn how successful our efforts had been…

The Results Are In: 

Mission Accomplished! Looking forward to another banner event in 2019 🙂

Namaste!

Taste of India crowd of people

TechArk was proud to Reimagine the 12th Annual Taste of India event in Hampton Roads!

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