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A website is one of the most effective ways to attract new customers and offer them value. However, not all websites are created equal. That’s why it’s important to build your site on the right platform for your business needs. This leading Content Management System (CMS) offers multiple advantages for up-and-coming business owners. Before you invest, let’s take some time to break down your options.
Site Builder vs. Custom-Built WordPress Site
Many hosting companies offer free or low-cost site builders. These built-in solutions offer a quick and easy way to publish a business website. With just a few clicks, you can customize a template, add company details, and go live! Using a site builder can be a good short-term solution to building your company website if you’re short on time and resources. It’s hard to argue the value of a good, basic website over no site at all!
However, over time, businesses outgrow the standardized options and limited functions that are inherent in inexpensive DIY site builders. A simple way to avoid this inevitable problem is to start with a website built on the WordPress CMS.
This platform is cost-effective, highly SEO-friendly, and flexible. Here are five ways that it will set your company up for success and future growth:
Six Advantages of WordPress for Your Business
Your business website is a valuable asset, so make sure you own it outright. A common misconception is that website ownership is guaranteed, but this is not the case. In fact, many platforms retain the rights to your website, assets, and code. This means you can’t simply migrate to another provider when your needs outgrow the features of an all-in-one website builder and hosting platform.
However, WordPress is an open-source CMS. Choosing this website platform means you retain full control over the content and digital assets. By choosing WordPress, you own your website outright, which means future upgrades and hosting transitions are considerably easier.
Scalability for Every Stage
Different types of businesses require different kinds of websites, from simple to extensive. As your business evolves, your digital content should too. WordPress’s highly scalable features make it a natural choice for building websites for businesses of all sizes – especially those that may experience exponential growth in the near future. With this CMS, you won’t need to rebuild your website as your business needs evolve. You can simply boost your server, add new features, and upgrade your website to accommodate larger volumes of traffic as needed.
Unlimited Website Customization
WordPress websites are known for being highly customizable. This means you can choose whatever design or format you wish. If you want a website that focuses on videos or plays music, you can do that!
As your business changes and grows, you can emphasize what is most important at each stage. This platform provides the room to design and maintain a site that fits your brand perfectly.
Industry-Standard Site Security
Additionally, WordPress offers an array of security features that are designed to protect your users and your site data. Numerous plugins, themes, login procedures, and other tools enable website owners to design a site that securely meets their needs. This makes it an ideal choice for any business concerned about security threats, which are unfortunately prevalent in today’s cyber world.
Superior SEO Performance
WordPress offers several plugins and themes that easily optimize site content for search engine visibility. Website owners can use WordPress plugins to strategically manage positioning, from tracking analytics to determining how to leverage keywords to boost ratings on Google, Microsoft Bing, and other leading search platforms.
Best Long-Term Value
Thanks to the advantages noted above, WordPress delivers more value in the long run. Unfortunately, site builders often come with hidden costs that go up quickly as you upgrade to more advanced features and options. With WordPress, you choose the features and options your business will use so you only pay for what you need.
In short, WordPress puts the control back in your hands, giving you the power to design it according to your budget and business needs, both now and in the future.
Getting Started with a WordPress Business Website
As your company grows, your website will evolve. Prepare now by partnering with a website development company that knows how to design a website that will meet your business needs now and in the future.
With our concierge-style website development plans, you’ll enjoy a dedicated team and hands-on account manager.
Learn how easy and affordable building your website with TechArk can be! Check out our guide: WordPress Website Development