How can HTML5 and CSS benefit your business?

What is HTML5?
HTML stands for Hyper-Text Markup Language. HTML5 is a revised version of the original HTML.HTML is a language used for structuring and presenting content on the Web consistently, across web browsers. HTML5 is a great candidate or cross-platform mobile application development, as many of its features have been modified with an assurance of running on low powered devices, such as Tablets and Smart Phones and providing web developers with tools like CSS3.

What is CSS?
CSS stands for Cascading Style Sheets and it is the language of design for web pages, giving the site designers the ability to suggest how their site documents are styled. CSS is executed by all graphical web browsers regardless of device or operating system. CSS is the language used to implement front-end web design.

Advantages of HTML and CSS3:
1)Cost effective and Multi-Platform Development:
Single batch of code can be used across platforms, devices and markets, this an added advantage because it results in lower development and maintenance costs, allowing you to use your resources elsewhere.

2)Good page ranking:
If your page is not structured well then the page itself will not attain a good rank within search engines. HTML5’s new elements can be anticipated when site are being re-indexed on search engines, as a specific mark up features of HTML5 are of value when search engine results pages (SERPs) are being calculated.

3)Offline browsing:
As ‘apps’ can be used offline without an internet connection, HTML5 supports local storage of web application code and content, through the offline application cache. This is a biggest advantage to businesses like, publishers, who can provide an offline web experience for readers.

4)Consistency across multiple web browsers:
The implementation of HTML5 and CSS3 helps the designer to create a compatible site or system within all browsers.

5)User Experience:
HTML5 offers wide range of design and presentation tools which gives the developers greater scope to produce better sites and web applications. This is very important from business point of view as user engagement is the key to increase site and system use and conversion.