The Power of Social Media for Success

It’s hard to imagine that only twenty years ago nobody was “on Facebook,” because it didn’t exist. Now we’re hearing about national addictions and even the platforms themselves are trying to rein in our affinity for posting, scrolling, and streaming on Facebook, Youtube, Instagram, Twitter, and LinkedIn.

According to Hootsuite, 3.196 Billion people on planet Earth use these free platforms—we’ll say that again:

That’s a lot of exposure for your company if you know what you’re doing online, but most business owners don’t have the time to take advantage of all that social media marketing has to offer. That’s why smart business owners call in a professional to run the complex social campaigns and reports.

Check out a few of our social success stories, and give us a call when you’re ready for us to take over and help you out.

Medi-Materials

The creator of unique & thoughtfully-designed medical garments for patients who have received external LVAD heart equipment, Medi-Materials knew they had a great product that could help a lot of people. With a content-heavy strategy that involved monthly blogs; custom photography; scripting, storyboarding, & shooting videos; and of course, social media, TechArk knew we could help.

The blog content was posted on Medi-Materials’ social platforms, shared with groups of LVAD recipients, and published on MyLVAD.com, where they en

joyed a lot of attention. The videos were embedded on the website to illustrate the products, and used on social for regular posts as well as ad campaigns.

The Results?

Medi-Materials sold out two sizes in the first month of their Facebook social campaigns managed by TechArk’s brilliant social media specialist.

• 36 Page Likes
• 923% Web Traffic Increase
• 511% Session Increase

ST Equipment & Technology

This super-niche company builds technology for separating fine particles, minerals, fly ash, and food/feed. When they attended the Annual Food Expo by the Institute of Food Technologies (IFT), they wondered how to could maximize their impact. Using innovative new technology known as geofencing, TechArk was able to set up geographical parameters for our LinkedIn social media ads to exclusively target people who were at the conference.

The Results?

Two of their new followers were at the conference, and after some digital snooping we discovered that they were high quality potential customers. We’ll keep you posted as the story develops.

• 11,039 Impressions
• 44 Clicks
• 46 Engagements
• 3 New Followers

Vigilant Watch

A nonprofit that provides support for injured first responders and their families, Vigilant Watch depends on donations to carry out their mission. Using the power of strong, compassionate, yet urgent copywriting, poignant photography, and clever social targeting, TechArk started running Facebook campaigns.

The Results?

While our client hasn’t finished tallying up the numbers from their donation software, they have told us that a local organization contacted them based on the ads, and reached out to help. Now Vigilant Watch has a new strategic partner to sponsor & support their good work.

We hope that you see the value of social media, and the unique ways it can be tailored to suit a business and its needs. No solution is one-size-fits-all, but with a little patience, creativity, and the right opportunity, amazing results can be achieved.