Open the pod bay doors, HAL.
All jokes aside, responsive website design is more or less the ability of a web site to adjust to the size of the screen it is being viewed upon; VERY important as there are so many different devices that users currently use to view your website content . A smartphone version may be tighter and cleaner, with less embellishment, but it is still a fully functional version of your website accessible to your customers. With a variety of devices in all shapes and sizes, it is in your websites best interest to be a little flexible.
In most cases, your existing website can be altered to enable modification to different devices– sometimes it is simply a smaller version of the existing site, and others involve moving the data to maintain readability. Responsive design can be categorized as “smart” technology that can sense the size of the screen you are using to view it and adjust itself to fit desktops, laptops, tablets, netbooks and smartphones.
Responsive design is a must have for sites that get a lot of traffic from mobile devices. If your site is difficult to use, it will lose potential customers who don’t have the patience to wait. Is there really a benefit to using this design instead of standard design methods? You bet! Responsive web design helps ensure that your website will look just as great on a smartphone or tablet screen as it does on a computer monitor. Responsive design is compatible with all browsers from Safari to Firefox, IE and Chrome and that is important since people use different browsers for different devices.
Responsive design ensures that your site is with your customer wherever they may need access and on whatever device they choose.