Transforming digital presence and donor engagement to fight hunger across Southeastern Virginia and the Eastern Shore.
The Challenge
The Foodbank of Southeastern Virginia and the Eastern Shore faced a key challenge: their website and digital advertising weren’t driving sufficient donations or helping users easily access services. As the 2023 holiday season approached, they needed to increase online donations, simplify volunteer engagement, and improve access to food assistance programs.
Their website, though functional, lacked mobile responsiveness, accessibility features, and clear donation pathways. Additionally, their Google Grant was not being used to its full potential, and digital outreach was limited.
The Solution
TechArk stepped in to build a responsive, user-friendly WordPress website with a clear focus on increasing donations and community impact.
Key Website Enhancements:
- Food Assistance Finder: A search tool to help community members find food pantries and mobile markets nearby.
- Donation Portal: Simplified flows for financial donations, food drives, and volunteer sign-ups.
- Impact Dashboard: A visually engaging annual report showcasing impact, financial transparency, and success stories.
Digital Advertising Strategy:
To fully utilize the Google Grant and reach new supporters, TechArk implemented a multi-channel ad strategy:
- Google Grants Optimization: Automated bidding, conversion tracking, and campaigns targeting donation-related search terms.
- Facebook & Instagram Ads: A/B tested creatives and retargeting campaigns led to over 400K+ impressions.
- LinkedIn Ads: Targeted corporate donors and HR professionals for sponsorship and matching gift opportunities.
- Programmatic Display Ads: Keyword contextual targeting generated 68+ conversions and 773K+ impressions.
This comprehensive strategy resulted in:
- 20% increase in conversions
- 38% decrease in cost per acquisition
- 47% increase in direct phone inquiries
- 773,620+ impressions across digital campaigns
The partnership helped the Foodbank dramatically scale its community reach, donation revenue, and digital engagement—setting a strong foundation for future campaigns and continued impact.
