The Challenge
The Foodbank of Southeastern Virginia and the Eastern Shore needed to increase online donations, simplify volunteer engagement, and improve access to food assistance programs. Their website lacked mobile responsiveness, accessibility features, and clear donation pathways. The organization was also not fully utilizing its Google Grant, and digital outreach efforts had limited reach.
The Solution
TechArk built a responsive WordPress website with accessibility improvements and updated navigation. A Food Assistance Finder was added to help users locate food pantries and mobile markets. The donation portal was streamlined for financial gifts, food drives, and volunteer sign-ups. To improve outreach, TechArk implemented a multi-channel advertising strategy including Google Grants optimization, Facebook and Instagram ads, LinkedIn campaigns, and programmatic display ads.
Performance Snapshot
- 773,620+ impressions across digital ad campaigns
- 68+ conversions from programmatic display ads
- 20% increase in conversions
- 38% decrease in cost per acquisition
- 47% increase in direct phone inquiries
- Optimizing digital infrastructure to support community food access
The Results
- Mobile-responsive, accessible website with improved donation flows
- Expanded reach through optimized multi-channel advertising
- Higher engagement and lower acquisition costs across campaigns
Client Feedback
TechArk completely transformed our company’s website, and we couldn’t be happier with the results! The new design is not only visually stunning but also user-friendly and highly functional. Their customer service is phenomenal—responsive, knowledgeable, and truly committed to our success. The entire team went above and beyond to bring our vision to life, and we’re so grateful for their expertise. If you’re looking for a top-notch digital partner, TechArk is the way to go!
