Kettler USA needed an ad strategy that could keep up with shifting demand. We fine-tuned their Google Performance Max campaigns to optimize revenue, balancing seasonal trends with real-time data insights. The result? A streamlined ad strategy that consistently improved return on ad spend and drove sustainable growth for their Shopify store.
The Challenge
Kettler USA, a leading manufacturer of premium outdoor living and fitness equipment, sought to maximize its e-commerce sales through its Shopify platform.
With a diverse product range, including patio furniture, fitness equipment, and recreational toys, Kettler faced the challenge of effectively navigating seasonal demand and driving profitable online sales. The objective was to refine their online presence to accurately reflect their high-quality brand and drive consistent revenue growth.
The Solution
TechArk partnered with Kettler to implement a data-driven e-commerce advertising strategy to optimize Google Performance Max Shopping Campaigns and Meta advertising. We established a transparent, collaborative relationship, ensuring clear communication of monthly sales goals and testing initiatives.
Our approach centered on analyzing return-on-ad-spend (ROAS) to evaluate campaign effectiveness, allowing us to dynamically adjust bidding strategies and campaign structures. Recognizing the seasonality of Kettler’s product lines, we developed targeted campaigns tailored to specific product types and peak sales periods. Through continuous monitoring of ad spend and performance data, we continually refine our strategies month-over-month, ensuring optimal allocation of resources and maximizing return on investment.
This refined, analytical approach ensured Kettler’s digital advertising directly contributed to their sales objectives, fostering sustainable growth on their Shopify platform.
