Supporting professional growth and retention through branding, eLearning, and digital strategy across Virginia.
The Challenge
The Virginia Career and Learning Center (CLC) is a grant-funded initiative of the Virginia Department of Education Office of Behavioral Health & Student Safety (VDOE). Its mission: to grow and retain school-based mental health professionals across the state.
TechArk was first approached in 2020 by the Center for Implementation and Evaluation of Education Systems (CIEES) to develop a digital solution supporting recruitment, learning, and professional growth. What began as a single website has evolved into a suite of tools supporting program management, communications, training, and eLearning.
The Solution
Over multiple phases, TechArk deployed a tailored solution encompassing:
eLearning Development
- 50+ interactive training modules with quizzes, digital badges, and certifications
- 90+ hours of professional learning content
- 6,800+ certificates awarded
- WordPress-based LMS platform for scalable, accessible training
Website Design & Maintenance
- Responsive, scalable WordPress CMS
- Learning Center with frequently updated modules
- Job Center to recruit school counselors, psychologists, and social workers
- Resource Library with timely content for mental health professionals
- 24/7 support and performance optimization
Digital Marketing & Paid Ads
- Google Ads campaign resulted in:
- 325% increase in conversions (2023 vs 2022)
- 68% decrease in cost per conversion
- 3,700+ new users from ads
Print & Digital Collateral
- Tip sheets, infographics, brochures, posters, and digital banners
- Clear, branded communication to support learning and awareness
Video Production
- Script-to-screen delivery of training modules and testimonial videos
- Whiteboard-style “Quick Guides”
- On-screen and voice-over talent casting and editing
Social Media Strategy
- 4,989+ page impressions
- 7.78% engagement rate
- Increased traffic and awareness across LinkedIn and other platforms
This comprehensive strategy resulted in:
- 6,800+ certifications awarded
- 200% increase in social media referrals
- 3,700 new users from programmatic ads
- 92% of users report that the eLearning platform is helpful in their roles
TechArk’s multi-year partnership has empowered CIEES and VDOE to advance recruitment, improve retention, and elevate the capabilities of Virginia’s school mental health professionals.
