The Challenge
Project HOPE-Virginia is the statewide program for implementing the McKinney-Vento Act. Administered by the College of William & Mary School of Education and supported by CIEES, the initiative ensures students.
The Solution
TechArk partnered with Project HOPE–Virginia to deliver a complete digital transformation. From branding and a mobile-friendly website to eLearning tools and video production, the initiative empowered educators and families. Key features included a public liaison directory, training portal, and multilingual video modules. Digital campaigns drove 223,000+ impressions and 4,000+ new users, with organic social achieving nearly 20% engagement.
Performance Snapshot
- 4,000 new users from LinkedIn ads
- 9.78% average organic social engagement
- 2 eLearning modules deployed
- 157 community liaisons trained
The Results
- 157 liaisons trained and empowered
- Thousands of new users informed and connected
- A sustainable, grant-compliant platform for future growth
Client Feedback
With nearly 20% organic engagement and growing recognition from school divisions and national organizations, the momentum is real. And in 2025, we’re expanding outreach to reach more families and parents across the Commonwealth.
