Digital Marketing
Digital Marketing: Make your Website Hit Among your Target Audience
Just because your business created a website, does not necessarily mean that it is visible to your audience. Digital marketing is a combination of techniques used to increase the visibility of your website to potential customers.
Digital marketing also allows your business to target specific audiences who are most likely to find your product or service useful and make a purchase.
For most companies, ranking high in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
And with how accessible the internet is today, would you believe that the number of people who go online every day is still increasing?
The internet is the core pillar which connects the whole world. There were 4.66 billion active internet users worldwide in January 2021 and it is still increasing!
While it is possible to tackle both types of digital marketing for your business internally, the best practices are constantly evolving and the marketplace is becoming increasingly competitive.
If your website is not optimized properly, it is likely not being seen by your target audience and you are wasting both time and money.
Digital marketing can take your business’s website to the next level when done by experts. It will provide your business with incredibly flexible opportunities for continuous growth – but it’s up to you to take benefit of them!
SEO
Higher Website Rank in Search Engine Results Pages
Have you ever thought about how search engines like Google, Yahoo! Or Bing display numerous websites on the search result page whenever you search for anything?
Here’s how it works: The search engine you use has a crawler that goes out and fetches information about all the content they can find on the web. These crawlers bring all those data to the search engine to build an index, which is then fed through an algorithm that tries to match your query with all that data.
Search engine optimization (SEO) is increasing the quality and quantity traffic to a website via organic search results. It includes making necessary changes to your website to make it rank higher on the result page of the search engine.
Local SEO is used to help customers near you find your business more easily. Local SEO solutions include creating a Google My Business listing for your business.
The SEO algorithm keeps on changing, so if your business needs help with a good search engine optimization ranking, availing of professional SEO services is the right choice.
On-Page SEO
Prerequisites for On-page Optimization
On-page SEO is optimizing web page content for search engines and users. But it doesn’t simply mean sprinkling keywords in the content. Although placing keywords in the content is important, On-page SEO is not limited to content!
Google’s “How Search algorithms work” defines Google’s ranking system which makes On-page optimization inevitable for every website. Google looks at the content of your page to answer the query of the user. So, your content needs to be relevant, clear and unique with optimum keyword research.
But On-page SEO has a lot more – optimization for featured snippets; embed link magnets; improving topic relevance and much more.
Developing and maintaining a website is important but On-page SEO is like the icing on the cake!
Off-Page SEO
Building your Brand with Backlink
The activities done outside of your own website that impacts the ranking on the search engine results pages (SERPs) is “Off-page SEO”. It is essential to build the authority of your website and rank for competitive terms.
Building backlinks is the heart of Off-page SEO activities. In Fact, links are one of the top three ranking factors by Google!
Apart from backlinking, Social media marketing, Linked and unlinked brand mentions, Guest blogging and Influencer marketing are a part of the Off-page SEO strategy.
So, Off-page SEO is an integral part of your SEO strategy but both, On-page and Off-page go hand in hand.
One Time SEO
Embark your Digital Presence Across the Online Channels
One Time SEO tweaks the perception of searchers for results in this ever-evolving digital world. It is a perfect solution for those who have older or new websites that have little or no effective SEO impact.
One Time SEO Service is a cost-effective way to enhance the visibility and traffic of the website. It gets the basic SEO fundamentals correct which will significantly impact how Google perceives and lists your website with industry-specific keywords. Thus, it will ensure your website has all of the required SEO foundational elements.
SEM
SEM: Paid strategies to Increase Search Visibility & Conversions
In addition to search engine optimization, your digital marketing strategy should include search engine marketing (SEM). It is a paid approach used to increase the visibility of a website in search engine results pages (SERPs).
Search engine marketing is a key internet marketing technique to expand the scope of a business with a growing number of users exploring and shopping for products online.
If you want to – Generate new leads, Sell products, Build your brand and Divert traffic from your competitors, Search Engine Marketing will help you out!
In search engine marketing, advertisers only pay for impressions that result in conversion, making it an effective way for a company to spend its marketing dollars. In fact, each visitor incrementally improves the website’s rankings in organic search results.
Pay-per-click marketing is the most commonly used technique for paid search advertising.
For many businesses who try to use PPC ads on their own, it can seem like you are spending money but aren’t getting any results. Working with a digital marketing agency that offers PPC campaign management services can help your business see a better return on investment.
Display Ads
Promote your Brand with Responsive Ads
Display advertising uses a push strategy where people who see the display advertisements are targeted, either for remarketing campaigns or even visiting an offer-related website.
These ads are made up of text, image or video advertisements that encourage the user to click-through to a landing page and take action.
Display ads allow you to show ads right before your customers even if they are not finding you. So you can introduce customers to your product even if they never knew they needed it!
Displaying advertisements allow you to display your deals in a range of ad formats. Furthermore, the advertisements will hit consumers on thousands of websites worldwide if you build displays on advertisement networks such as Google Display Network.
Thus, you will make a great impact via websites that are famous among your target audience!
Search Ads
Get your Ad at Top of the Page for Your Industry Based Keywords
Search ads were the first type of PPC ads that were introduced by Google. They contain only text and appear within the other organic search results.
Search Ads are an effective form of advertising because people who search on Google show a great deal of their intentions (their buying criterias). Advertisers make use of keywords such that their advertisements are seen while users are searching for just what they advertise.
Think about it: This enables you to hit more target audience than you could do with a TV ad or a billboard.
Search engine advertisement enables your website to be seen on search engine results pages (SERPs). This sort of advertisement is an excellent means of gaining control over your target group through search engines such as Google, which allows potential customers to locate your goods and services.
PPC search ads can be a very effective and affordable way to increase your business’s online visibility because most search ads appear at the top of the search results page.
So as long as your ad quality is top-notch, it could be the first listing a user sees after completing a search.
HTML5 Ads
Convert your Audience with Interactive & Rich Media Ads
Who doesn’t want to create an interactive, attention-grabbing ad to get more conversions? Well, HTML5 Ads are the best tool you can use.
These ads enable animation and interactive content. They are also responsive, meaning that your design will look good across any browser or device. They have 3D capabilities and support dynamic content components.
Do you need any more reasons to add HTML5 ads? To begin with, our game is about conversion and competitiveness. Everybody’s desperate to attract their audience – fail to convince and it’s game over. HTML5 ads offer incredible design possibilities through rich media and several ad formats.
Moreover, for companies now thinking “mobile first” in their display advertising strategy, it’s a minimum requirement to ensure that the website, landing pages and banners are responsive. HTML5 lets you create mobile-interactive and full-featured banners.
Implementing HTML5 ads into your digital marketing strategy or HTML5 design elements to your website is a great way to grab the audience’s attention and stand out against your competitors.
You should now scale up with HTML5 instead of developing a static desktop campaign and then scaling each banner individually!
Social Media Ads
Get your Ads shown up on Most Powerful Source of Audience: Social Media Ads
A good marketing strategy on social media can bring remarkable success to your business. With users spending a large amount of their time on the web scrolling through social media, it is a great place to reach users.
But, the organic reach on social media is pretty much dead!
Half of all content gets zero shares, and it is less likely to get your content in front of people who aren’t related to you.
In reality, less than 0.1 percent will be shared more than 1,000 times.
This is where Social Media Ads will help you to reach your target audience effectively!
Social Media Ads is an incredibly profitable and versatile advertising practice that can let you accomplish your business goals at a low cost. You have various social media platforms – Facebook, Instagram, Linked In, Pinterest, Twitter, Youtube and many more to display your ads.
But there is no need to advertise on every social media platform. You need to choose the one where your target group is most engaged, most accessible and most concentrated?
Social media ads are a significant way to attract loyal customers and encourage users to follow your business’s page which increases brand awareness.
Analytics
Tool to Analyze & Understand your Customers Better
Google Analytics (GA) is one of the finest web analytics tools in the market. Using Google Analytics gives you a better understanding of what visitors are doing on the site. This free tool makes it easy to analyze and track crucial data.
Google Analytics is a one-stop destination where you can measure the performance of your website through key metrics. All the data can be compiled for an easy review.
There are numerous reports you can access using GA. Some of these are simple, while others are a bit complex. But this platform gives you a complete picture related to the performance of your site.
Your website is the heart of your company’s digital presence. With the help of GA, you’ll get to know how effective your website is performing as a marketing tool.
There are several things you can do on GA – Tracking traffic patterns, Number of visitors and the time they spend on a page, Comparison between organic traffic and traffic from ad campaigns and much more.
Google Analytics is a great way to analyze the effectiveness of your digital marketing efforts and make any needed optimizations to improve your website’s overall performance.