Mobile App Development
TechArk Solutions is an award-winning web design, development and digital marketing agency located in the Hampton Roads community of Virginia. We have partnered with over 500 businesses to reimagine their online presence.
Our portfolio of projects spans industries such as hospitality companies that want to reach large audiences to industrial companies with specific target audiences.
TechArk Solutions specializes in creating innovative WordPress websites, designing attention-grabbing logos and branding, developing custom mobile app development and personalized software solutions.
Not only this, we have expertise in executing digital marketing strategies including search engine optimization (SEO) and search engine marketing (SEM) to improve your business’s online visibility.
When choosing to work with TechArk, you are choosing a team of experts who strive to “exceed your expectations every step of the way”.
As of 2019, there are 4.2 billion global internet users which is more than half the world’s population. While the online marketplace is becoming increasingly saturated, businesses must have an online presence. Currently, the first step in a consumer’s purchasing process is to search online related to what they are looking for.
By doing so, no matter if your business sells products strictly in a conventional store, having an online presence will help make users aware of your business and thus, boost your sales!
In fact, 75% of users will admit to making judgments on a company’s credibility based on its website.
Your business’s main concern is to impress your consumer but your business will also need to impress Google to ensure it is visible to users. Ranking on Google is no easy feat, but working with an experienced team can help make the process less painful for your business.
Online presence also helps users become familiar with your business, brand, and products or services offered. Let’s explore the different aspects that come along with having an online presence for your business.
Website Design And Development
Custom Website Development Services
Your business is one-of-a-kind and your website should reflect that. A website is one of the most powerful tools in your sales toolbox and can be the “difference” in how fast your business grows.
Custom website development allows your business to create a website that not only meets your business’s unique needs but will help your company stand out from the competition. You could create anything from a single plain-text webpage to a complex web application for your business.
Creating a custom website gives your business the freedom to include Avant-garde features that can make your business more accessible to your target audience.
A custom-built website also ensures it has a solid foundation from the start. Some foundational elements all websites should include are utilizing a mobile-friendly design, optimizing for search engines and creating a good user experience.
Further, developing a well-managed website requires server-side scripting, client-side scripting, e-commerce development, server and network security configuration, and content management system (CMS) development.
A strong foundation will help determine how well your website performs starting the day it launches.
At the end of the day, when it comes to deciding whether to use an existing website template or developing a custom website, the benefits of creating a custom website outweigh the disadvantages.
Web Design that keeps the Visitors Engaged
Statistics show that 66% of users prefer a beautifully designed website when given 15 minutes to review content and 94% of users make their first impression of your business based upon your website’s design. Based on the two statistics mentioned above, it is clear that the design of your business’s website plays a major role in user’s decision-making.
So when designing a website, it is important to use design elements that will grab the attention of website visitors. And along with design, a good presentation of the content is also required. This is not only good for website designing, but it also helps the user find the information they are searching for more quickly.
It is also crucial to think about how the design elements will display on mobile devices. With most users surfing the web via mobile devices, your website will need to be designed to display well on both desktop and mobile screen sizes.
While it may seem that website designing is simple, partnering with web design experts streamlines the process.
A Highly Functional Website with WordPress
Many current websites have been built using a Content Management System (CMS) because they are very easy to use especially if you don’t have any experience with coding.
WordPress is one of the most commonly used CMS on the web. Besides being user-friendly, creating your business’s website with WordPress ensures it is inherently optimized for viewing on mobile devices. It also includes basic SEO tools to help your business’s website get up and running.
WordPress website development gives you the choice to use one of their existing free and premium themes. These templates give you a starting point but allow you to customize the design as needed.
While using WordPress may seem the best route for your business, especially if your business doesn’t have a very large budget allocated to website development. But remember, you get what you pay for. When using a premade template, you run the risk of other websites looking similar to yours, making it harder to stand out against competitors in an already saturated market.
Instead, it is a good idea to work with a digital agency that offers WordPress web design services. Creating a custom WordPress website design will let you meet your business specifications.
The Secure Digital Home of your Website: Web Hosting
The first step of defining your business’s online presence and creating an innovative website is determining where your website will be hosted, or in other words where it will live on the World Wide Web.
While this step may seem simple, website hosting is crucial when it comes to website performance. Your business has several options when choosing where your website will be hosted.
The first option is to host your website internally. This will require your business to purchase servers and other necessary equipment needed to host and maintain your website. Another option is to have your website hosted by a “website hosting provider”.
The web hosting service you choose can affect how long your website takes to load. If your business chooses a plan that utilizes a shared server, it can slow down your website due to the limited bandwidth being accessed by multiple websites simultaneously.
Another important factor that website hosting plays a role in is “security”. A Secure WordPress hosting requires consistent maintenance and updates.
Your business should never have to choose between affordable web hosting and keeping your website secure. Many digital agencies offer both web design and hosting services as a way to ensure your business’s website is always performing optimally.
Website Maintenance to keep your Website Up and Running 24x7
While websites are a great sales tool for your business, there is something we think you need to know that your business might not realize. It is important to know that websites are “an ongoing project that truly never ends”.
A business’s website needs consistent maintenance to ensure it is performing optimally. If your website is not properly maintained, the consequences can be more severe than you may know.
Website maintenance is something that can easily be put on the backburner if handled internally but is extremely important in keeping your website secure. This is a major factor that affects your website’s SEO ranking and ultimately its online visibility.
Maintaining a website includes updating all aspects of a business’s website which helps prevent security breaches. Many digital agencies offer website hosting services along with website maintenance services.
Another benefit of having an experienced agency host and maintain your business’s website is that it guarantees constant website support. So you don’t have to worry if your business’s website goes down because the problem will be solved and fixed as soon as possible.
Website maintenance is a crucial part of creating a website that helps your business grow continuously.
Responsive web design
Seamless User-Experience Across all Popular Devices
It is no secret that users are accessing the web via mobile devices more than desktops. With this trend only increasing, mobile-friendly websites are a necessity to be able to reach your full target audience.
While it used to be common practice to create two versions of your business’s website, Google no longer recommends this practice. Instead, your business should create a single version of your website that can be viewed on all devices. You might be asking how that is possible, the answer is responsive web design.
Building a responsive website is the right way to ensure that your website looks good on all mobile devices. In short, websites using this design principle respond to the dimensions set by the user’s browser.
Responsive website design uses a singular layout that moves elements of your website design around to fit within the screen size of different devices. Though responsive design takes the guesswork out of how your website will look across devices, it is always best to preview your website on various devices to make sure it is displaying properly.
If your business chooses to build its website with WordPress, your website will inherently be designed responsively!
Security & Compliances
Protect your Website from Cyber Attacks & Hack-Bots
Security breaches are happening every day because hackers are becoming increasingly advanced. Your website contains valuable data from both your business and your customers, especially if your business’s website requests visitors to provide personal information.
Making sure that any information collected on your site is secure should be one of your top priorities. Encrypting the information users enter into your business’s website is a popular method of protecting customers. Once the information is encrypted, even if it is leaked, the hacker will not be able to read it.
The best way to ensure your website is secure may be easier than you think. Performing routine maintenance and updates is your top defense against cyberattacks and security breaches.
Besides keeping you and your customers safe, security is a factor in determining your search engine optimization ranking. When Google displays the search results of a user’s query, they want to show only the most relevant and trusted websites.
To meet Google’s security requirements, your business should acquire an SSL certification. SSL certificates require your website to utilize HTTPS protocol.
Ensuring your business’s website is secure not only protects your business, but it also protects your customers and boosts your business’s online visibility.
Digital Marketing: Make your Website Hit Among your Target Audience
Just because your business created a website, does not necessarily mean that it is visible to your audience. Digital marketing is a combination of techniques used to increase the visibility of your website to potential customers.
Digital marketing also allows your business to target specific audiences who are most likely to find your product or service useful and make a purchase.
For most companies, ranking high in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
And with how accessible the internet is today, would you believe that the number of people who go online every day is still increasing?
The internet is the core pillar which connects the whole world. There were 4.66 billion active internet users worldwide in January 2021 and it is still increasing!
While it is possible to tackle both types of digital marketing for your business internally, the best practices are constantly evolving and the marketplace is becoming increasingly competitive.
If your website is not optimized properly, it is likely not being seen by your target audience and you are wasting both time and money.
Digital marketing can take your business’s website to the next level when done by experts. It will provide your business with incredibly flexible opportunities for continuous growth – but it’s up to you to take benefit of them!
Higher Website Rank in Search Engine Results Pages
Have you ever thought about how search engines like Google, Yahoo! Or Bing display numerous websites on the search result page whenever you search for anything?
Here’s how it works: The search engine you use has a crawler that goes out and fetches information about all the content they can find on the web. These crawlers bring all those data to the search engine to build an index, which is then fed through an algorithm that tries to match your query with all that data.
Search engine optimization (SEO) is increasing the quality and quantity traffic to a website via organic search results. It includes making necessary changes to your website to make it rank higher on the result page of the search engine.
Local SEO is used to help customers near you find your business more easily. Local SEO solutions include creating a Google My Business listing for your business.
The SEO algorithm keeps on changing, so if your business needs help with a good search engine optimization ranking, availing of professional SEO services is the right choice.
Prerequisites for On-page Optimization
On-page SEO is optimizing web page content for search engines and users. But it doesn’t simply mean sprinkling keywords in the content. Although placing keywords in the content is important, On-page SEO is not limited to content!
Google’s “How Search algorithms work” defines Google’s ranking system which makes On-page optimization inevitable for every website. Google looks at the content of your page to answer the query of the user. So, your content needs to be relevant, clear and unique with optimum keyword research.
But On-page SEO has a lot more – optimization for featured snippets; embed link magnets; improving topic relevance and much more.
Developing and maintaining a website is important but On-page SEO is like the icing on the cake!
Building your Brand with Backlink
The activities done outside of your own website that impacts the ranking on the search engine results pages (SERPs) is “Off-page SEO”. It is essential to build the authority of your website and rank for competitive terms.
Building backlinks is the heart of Off-page SEO activities. In Fact, links are one of the top three ranking factors by Google!
Apart from backlinking, Social media marketing, Linked and unlinked brand mentions, Guest blogging and Influencer marketing are a part of the Off-page SEO strategy.
So, Off-page SEO is an integral part of your SEO strategy but both, On-page and Off-page go hand in hand.
One Time SEO
Embark your Digital Presence Across the Online Channels
One Time SEO tweaks the perception of searchers for results in this ever-evolving digital world. It is a perfect solution for those who have older or new websites that have little or no effective SEO impact.
One Time SEO Service is a cost-effective way to enhance the visibility and traffic of the website. It gets the basic SEO fundamentals correct which will significantly impact how Google perceives and lists your website with industry-specific keywords. Thus, it will ensure your website has all of the required SEO foundational elements.
SEM: Paid strategies to Increase Search Visibility & Conversions
In addition to search engine optimization, your digital marketing strategy should include search engine marketing (SEM). It is a paid approach used to increase the visibility of a website in search engine results pages (SERPs).
Search engine marketing is a key internet marketing technique to expand the scope of a business with a growing number of users exploring and shopping for products online.
If you want to – Generate new leads, Sell products, Build your brand and Divert traffic from your competitors, Search Engine Marketing will help you out!
In search engine marketing, advertisers only pay for impressions that result in conversion, making it an effective way for a company to spend its marketing dollars. In fact, each visitor incrementally improves the website’s rankings in organic search results.
Pay-per-click marketing is the most commonly used technique for paid search advertising.
For many businesses who try to use PPC ads on their own, it can seem like you are spending money but aren’t getting any results. Working with a digital marketing agency that offers PPC campaign management services can help your business see a better return on investment.
Promote your Brand with Responsive Ads
Display advertising uses a push strategy where people who see the display advertisements are targeted, either for remarketing campaigns or even visiting an offer-related website.
These ads are made up of text, image or video advertisements that encourage the user to click-through to a landing page and take action.
Display ads allow you to show ads right before your customers even if they are not finding you. So you can introduce customers to your product even if they never knew they needed it!
Displaying advertisements allow you to display your deals in a range of ad formats. Furthermore, the advertisements will hit consumers on thousands of websites worldwide if you build displays on advertisement networks such as Google Display Network.
Thus, you will make a great impact via websites that are famous among your target audience!
Get your Ad at Top of the Page for Your Industry Based Keywords
Search ads were the first type of PPC ads that were introduced by Google. They contain only text and appear within the other organic search results.
Search Ads are an effective form of advertising because people who search on Google show a great deal of their intentions (their buying criterias). Advertisers make use of keywords such that their advertisements are seen while users are searching for just what they advertise.
Think about it: This enables you to hit more target audience than you could do with a TV ad or a billboard.
Search engine advertisement enables your website to be seen on search engine results pages (SERPs). This sort of advertisement is an excellent means of gaining control over your target group through search engines such as Google, which allows potential customers to locate your goods and services.
PPC search ads can be a very effective and affordable way to increase your business’s online visibility because most search ads appear at the top of the search results page.
So as long as your ad quality is top-notch, it could be the first listing a user sees after completing a search.
Convert your Audience with Interactive & Rich Media Ads
Who doesn’t want to create an interactive, attention-grabbing ad to get more conversions? Well, HTML5 Ads are the best tool you can use.
These ads enable animation and interactive content. They are also responsive, meaning that your design will look good across any browser or device. They have 3D capabilities and support dynamic content components.
Do you need any more reasons to add HTML5 ads? To begin with, our game is about conversion and competitiveness. Everybody’s desperate to attract their audience – fail to convince and it’s game over. HTML5 ads offer incredible design possibilities through rich media and several ad formats.
Moreover, for companies now thinking “mobile first” in their display advertising strategy, it’s a minimum requirement to ensure that the website, landing pages and banners are responsive. HTML5 lets you create mobile-interactive and full-featured banners.
Implementing HTML5 ads into your digital marketing strategy or HTML5 design elements to your website is a great way to grab the audience’s attention and stand out against your competitors.
You should now scale up with HTML5 instead of developing a static desktop campaign and then scaling each banner individually!
Social Media Ads
Get your Ads shown up on Most Powerful Source of Audience: Social Media Ads
A good marketing strategy on social media can bring remarkable success to your business. With users spending a large amount of their time on the web scrolling through social media, it is a great place to reach users.
But, the organic reach on social media is pretty much dead!
Half of all content gets zero shares, and it is less likely to get your content in front of people who aren’t related to you.
In reality, less than 0.1 percent will be shared more than 1,000 times.
This is where Social Media Ads will help you to reach your target audience effectively!
Social Media Ads is an incredibly profitable and versatile advertising practice that can let you accomplish your business goals at a low cost. You have various social media platforms – Facebook, Instagram, Linked In, Pinterest, Twitter, Youtube and many more to display your ads.
But there is no need to advertise on every social media platform. You need to choose the one where your target group is most engaged, most accessible and most concentrated?
Social media ads are a significant way to attract loyal customers and encourage users to follow your business’s page which increases brand awareness.
Tool to Analyze & Understand your Customers Better
Google Analytics (GA) is one of the finest web analytics tools in the market. Using Google Analytics gives you a better understanding of what visitors are doing on the site. This free tool makes it easy to analyze and track crucial data.
Google Analytics is a one-stop destination where you can measure the performance of your website through key metrics. All the data can be compiled for an easy review.
There are numerous reports you can access using GA. Some of these are simple, while others are a bit complex. But this platform gives you a complete picture related to the performance of your site.
Your website is the heart of your company’s digital presence. With the help of GA, you’ll get to know how effective your website is performing as a marketing tool.
There are several things you can do on GA – Tracking traffic patterns, Number of visitors and the time they spend on a page, Comparison between organic traffic and traffic from ad campaigns and much more.
Google Analytics is a great way to analyze the effectiveness of your digital marketing efforts and make any needed optimizations to improve your website’s overall performance.
Mobile App Development
Applications that Build Engagement
Is your business considering adding a mobile app to your online portfolio?
Well, Mobile Apps are great for creating brand identity and promoting user engagement. There are over 3.6 billion smartphone users worldwide and this stats is growing steadily. And 80% of traffic comes from mobile phones.
So, developing a mobile app provides you an innovative space to make your business accessible to users “anytime and anyplace”.
Smartphone users spend 90% of their screen time using mobile apps and $693 billion is estimated as revenue from mobile apps in 2021. These statistics will surely fascinate you to get a customized mobile app developed for your company.
Depending on your business and its customers, you may benefit from choosing to develop an Android app, an iOS app or a combination of both. Another option is to develop a cloud-based app.
Creating a mobile app is not an easy game. It requires you to hire a company that has created hundreds of successful mobile apps by utilizing the latest technology.
Customized Software Development that
Increases Business Productivity
The digital transition is a situation in which companies are increasingly engaging in innovative technologies to facilitate their projects or to help them explore new sources of sales in digital environments.
This makes investing in customized software development important for companies with a personalized digital arsenal.
Several managers may argue that the implementation of customized software is a costlier matter but trusting digital solutions by blindly following trends in the market won’t help you.
With a custom software solution, your business will no longer face complexities in Systems Integration. You can choose to have software developed for internal use, customers or both.
The custom software of your business will be influenced by your idea, target users, competitors, and monetization strategy.
To get a custom software solution developed for your company, the digital agency creating your software will listen to your business needs and determine how to address all of them in one, easy-to-use software solution.
It will provide more ROI than full-fledged automated third-party solutions and help you build the technology backbone of your business.
Increase efficiency, productivity while saving time and money when you have a custom software solution developed for your business.
Seek Digital help from TechArk
All businesses can benefit from hiring an experienced web design and digital marketing agency that can help them increase their online visibility.
At TechArk Solutions, we have a vast pool of extremely skilled and experienced experts who possess expertise in various tools and technologies. This allows TechArk to provide around-the-clock support and unparalleled customer service.
We deliver well-designed business websites, a robust, personalized digital marketing strategy as well as any additional web solutions such as a mobile app or custom software your business may need to have a successful online presence.
After your business’s assets are created, we also provide support and maintenance services to ensure they are all up-to-date and functioning optimally.
We strive to exceed our client’s expectations and truly care how their work helps businesses reach new levels of success.
In short, when your business chooses an agency to collaborate with, you should expect a partner that can help your business grow based upon their expertise and TechArk Solutions will be the best fit for you!
Contact our team of experts today.
Our Work Worth applauds
Since the beginning, TechArk has prided itself on creating innovative web solutions and exceeding customer expectations. Our global team enables us to provide outstanding customer service 24/7.
To date, we have helped many businesses improve their digital presence and get more out of their website. The projects our team has worked on have spanned across a wide variety of industries, from real estate and restaurants to medical and engineering.
TechArk also highly values giving back to our community and has proudly helped many local nonprofit organizations by updating their websites and integrating online donation functionality to simplify the donation process for website visitors.
We specialize in creating custom WordPress websites that meet the specific needs of our clients including implementing features such as eCommerce solutions, reaching a certain speed score, or receiving “Level A” Accessibility Compliance certification.
Our experienced team will learn everything we need to know about the industry your business is part of and what makes your company unique. The understanding of your business, combined with our extensive knowledge of web solutions, allows us to develop a comprehensive plan created specifically for your business.
Our team of professionals is always staying up to date on the latest best practices, tactics and industry updates to ensure our client’s websites employ state-of-the-art technology and incorporate the latest trends.
When you are in need of an expert web design and digital marketing partner to improve your business’s online visibility, there’s no better choice than TechArk!