This project not only provided great design but also provided easier ticket purchase and route guidance for end users, which was the ultimate goal.
HRT wanted to highlight various modes of services including buses, ferries, light rail, and paratransit that accommodated the high use rate of the website from mobile devices and multiple user demographics.
TechArk collected various data sets from HRT, sifted through existing web analytics, and analyzed huge amounts of existing content to identify that ticket purchasing and route guidance were the top two goals for website visitors. This helped guide our efforts which included: bi-weekly meetings with the client and the PM team, providing a complete project schedule for the implementation, and developing wireframes for initial layout concepts. The client had already invested significant effort in creating the brand standards for HRT. The design mockups followed these guidelines thoroughly. This made the marketing team a champion for TechArk’s work process. The high-fidelity website designs were received well by the client. TechArk then converted the high-fidelity designs to responsive, cross-platform HTML to provide templates to the HRT team. This project not only provided great design but also provided easier ticket purchase and route guidance for end users to support the top two end user use cases.