Sentara was looking for a strategic partner to increase brand awareness through an updated, engaging website, and digital marketing. TechArk went above and beyond to deliver.
Achieving a 37% Increase in Click-Through Rate with Digital Marketing and Website Development from TechArk
Sentara was looking for a strategic thought partner to increase brand awareness through an updated, engaging website, and digital marketing. TechArk was able to help them and has continued to grow brand recognition in the targeted areas.
Sentara was looking for a partner to craft a campaign that retains, strengthens, and grows the brand visibility in the western tidewater market. The goal of this partnership was to inform those who live and work in the area that Sentara continues to serve the community. In order to do this, Sentara leveraged TechArk’s website development and digital marketing expertise.
When offering a solution or managing a project, TechArk looks at the big picture. Efforts to increase brand awareness began with the creation of a new website—Sentara Western Tidewater. The website TechArk designed and developed needed to meet Level A Accessibility Compliance Requirements as well as serve as the launch board for digital marketing efforts.
TechArk was able to exceed Sentara’s website goals and provide them with the tools needed to increase brand awareness throughout the western tidewater area. Through PPC (pay-per-click) and Programmatic marketing efforts, Sentara’s new website saw an increase in traffic and overall conversions. Within six months of working with TechArk, Sentara’s click-through rate on ads increased 37% and conversions increased by 46%. As a result of these endeavors, Sentara has continued to grow and strengthen its brand visibility in the targeted area.
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