Norfolk Academy was looking for a transparent and dependable vendor to assist with its digital marketing campaigns. TechArk exceeded their expectations.
Doubling Conversions within 6 Months of Finding a Consistent/Reliable Team
Norfolk Academy is a historical landmark school in the Hampton Roads area. A lack of transparency and dependability with their former vendor led them to TechArk, where they could become an active participant in their digital marketing strategy.
Norfolk Academy is a private school established in 1728. With its long-standing reputation and history, Norfolk Academy desired a more consistent and transparent vendor experience. As a result, Norfolk Academy began searching for a forward-thinking vendor who could scale and grow with them. Their search ended with TechArk.
TechArk understood Norfolk Academy’s need for trust and communication. To establish a long-term, sustainable partnership, TechArk included the Norfolk Academy team in the decision-making process. Through this open communication channel, TechArk could better understand and craft a digital marketing strategy that would get results. The goal was to increase the number of applications and campus tours—TechArk delivered.
With TechArk running Norfolk Academy’s PPC campaign, applications surpassed their previous record and continue to grow. Since the school began working with TechArk, Norfolk Academy saw double the number of conversions on their admissions page. This resulted in increased users, pages per session, a drop in bounce rate, and an increase in applications. As a result of a collaborative, consistent, and reliable team, Norfolk Academy has exceeded its targeted goals.
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