The Challenge
ECPI University needed to refresh its public website and highlight fast‑growing online degree programs without hurting existing search rankings or disrupting the enrollment funnel. Prospective students faced too many clicks to compare programs, and mobile visitors struggled with dated menus and cluttered layouts. The admissions team wanted clearer pathways to information and more qualified traffic that would convert to applications.
The Solution
TechArk began with audience research, heat‑mapping, and SEO audits to see exactly how prospects were finding and navigating the site. Using that data, we produced a streamlined homepage wireframe that pairs modern typography and color with simplified navigation. Key programs are now accessible in one or two taps, and the design balances on‑campus and online offerings so neither audience feels secondary. All redirects, metadata, and schema were mapped in advance to protect existing rankings and keep the enrollment flow running smoothly during launch.
First 30 Days – Performance Snapshot
- Average clicks‑to‑program page cut from 5 to 2
- Mobile bounce rate down 21 percent
- 14 percent lift in organic sessions with no keyword loss
- 9 percent increase in “Start Enrollment” form completions
- Modern design, fewer clicks, stronger online program visibility
The Results
- A refreshed, student‑centric website that guides prospects directly to degrees of interest
- Protected and improved search visibility through careful SEO migration
- Faster enrollment journey, boosting lead quality for admissions teams
- Scalable design foundation ready for future program launches and marketing campaigns
