The Challenge
Sentara, a leading healthcare provider, needed to strengthen its brand visibility in the Western Tidewater region. While the organization was well-known across broader markets, awareness in this specific community was limited. Sentara sought a strategic partner who could deliver both a compliant, engaging website and digital marketing campaigns that would connect with local residents and reinforce its continued commitment to the area.
The Solution
TechArk began by designing and developing a new website—Sentara Western Tidewater—that served as the digital hub for all regional marketing efforts. Built to meet Level A Accessibility Compliance standards, the site was crafted to ensure ease of access and engagement for all users.
With the website in place, TechArk launched targeted digital campaigns to reach Western Tidewater audiences. These efforts focused on reinforcing Sentara’s community presence and highlighting its healthcare services. Ongoing optimizations helped improve ad relevance and engagement across platforms.
Performance Snapshot
- New regional website launched with accessibility compliance
- Targeted digital campaigns executed for local engagement
- 37% increase in click-through rate (CTR)
- Strengthened community awareness in Western Tidewater
- Revitalizing Local Awareness for a Trusted Healthcare Leader
The Results
- A new digital presence tailored to regional needs
- Significant CTR growth and improved engagement
- A scalable foundation for ongoing brand visibility in key markets
