The Challenge
Peninsula Kidney Associates (PKA), a full-service nephrology practice specializing in kidney disease and hypertension, needed a modern digital presence that reflected their clinical expertise and attracted more patients. Their existing branding and website felt outdated and lacked the functionality and optimization needed to support long-term growth.
The Solution
TechArk began with a full brand refresh to better reflect the professionalism and specialization of the practice. We then designed and developed a mobile-responsive, user-friendly website tailored to both referring healthcare providers and patients.
To boost visibility, we implemented keyword-rich, SEO-optimized copy across the site. The new platform was designed for easy internal updates and serves as the foundation for ongoing digital marketing efforts. Since launch, PKA has seen significant improvements in website traffic and visitor engagement.
Performance Snapshot
- Complete brand refresh for a modern, clinical look
- SEO-optimized website with mobile responsiveness
- Increased website traffic and average time on site
- Scalable digital platform for future campaigns
- Revitalizing a Specialized Practice’s Online Presence
The Results
- Stronger brand identity reflecting clinical expertise
- Improved search visibility and patient engagement
- A modern digital foundation for long-term growth
