The Challenge
The Barry Art Museum, located on Old Dominion University’s campus, opened in 2018 as a cultural and educational destination. However, its initial branding and web presence didn’t reflect the museum’s sophistication or mission. Visitors reported difficulties navigating the site, limiting the museum’s ability to showcase its diverse collections and engage the community.
The Solution
TechArk collaborated closely with the Barry Art Museum and ODU to elevate the museum’s brand and digital experience. We designed a modern, minimalist logo and a comprehensive style guide inspired by the museum’s eclectic art collections.
Our team developed a user-friendly website that highlights exhibitions, events, and collections with intuitive navigation and a clean visual layout. To keep art accessible during the COVID-19 pandemic, we also built a Virtual Tour feature—an interactive experience that allows visitors to explore the museum remotely.
Performance Snapshot
- New minimalist logo and visual brand guidelines
- User-friendly website showcasing collections, events, and exhibitions
- Virtual Tour developed for remote access during the pandemic
- Improved site navigation based on user feedback
- Bringing Art & Culture to Life—Online
The Results
- A revitalized brand identity aligned with the museum’s vision
- Enhanced digital experience driving community engagement
- An enduring virtual presence that keeps art accessible from anywhere
