To encourage continuous market growth, TechArk led a rebranding effort for 504 Capital Corporation including an updated logo design with a newly designed user-friendly website to appeal to their target audience.
The Challenge
504 Capital Corporation’s mission is to support small businesses financially to help both small businesses and local industries flourish. With their goal of expanding their reach to other portions of Virginia as well as in additional states, they knew it was time to update their image. They turned to TechArk for their website design and digital marketing services because of our expertise.
The Solution
TechArk led rebranding efforts and created a new mobile-friendly website targeted specifically to their audience. The project commenced with brainstorming sessions with the client and competitor analysis which guided the proposal of Re-imagining and redesigning the brand. Our team provided several name and logo options which we then tailored based on feedback collected from the client and just like that the “504 Capital Corporation” brand was born. The website was created with responsive design to ensure it is always portrayed in the best light and an added blog feature to provide a dynamic content creation outlet to support digital marketing efforts. TechArk was also able to provide photography to be added to the new website that reinforced the new brand and the people that support it. 504 Capital has continued working with us on their comprehensive online presence including:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Bi-weekly blog content creation
