To help with market growth, TechArk led a rebranding effort supported by a fresh new website to appeal to their target audience.
504 Capital Corporation’s Goal: grow as a CDC (Certified Development Company); Grow markets to other parts of Virginia and to other states.
TechArk led rebranding efforts and created a new mobile-friendly website that specifically targeted audience of commercial lenders. The project started with brainstorming sessions with clients and competitor research and analysis which guided the logo proposal and design. Branding of “504 Capital” was reimagined. The website was created and a blog feature was added to the website to provide dynamic content creation outlet to support the digital marketing efforts.