The Challenge
The Hampton Roads Chamber, a key connector for businesses in Norfolk, Virginia, needed a digital presence that reflected its leadership and impact in the region. Despite the Chambers’ dedication to advocacy, economic development, and professional growth, its 2019 website no longer aligned with its rebranded identity or strategic vision.
A cumbersome CMS system also made updates a headache for staff with limited time. Meanwhile, the site’s cluttered layout and lack of clear navigation left users struggling to find the information they needed—failing to create the trust and engagement the Chamber desired.
The Chamber needed a modern, dynamic website that acted as a true digital hub—a space to inspire, connect, and inform businesses across the region.
The Solution
TechArk stepped in to bridge the gap with a custom-built WordPress website that captured the Hampton Roads Chamber’s essence while delivering a seamless user experience. The design brought the rebrand to life with a sleek, mobile-responsive layout that prioritized intuitive navigation and ensured inclusivity through WCAG Level A accessibility compliance.
Streamlined messaging replaced the clutter, ensuring that every visitor clearly understood the Chamber’s mission and how to engage with their programs and services. Behind the scenes, a user-friendly admin dashboard empowered the Chamber team to take the reins, making updates quick and stress-free. To boost visibility and drive engagement, the site was fully optimized with industry-leading SEO strategies, including detailed keyword research, metadata enhancement, and integration with analytics tools.
TechArk worked hand-in-hand with the Chamber. The result is an award-winning website recognized in 2023 by ACCE for Communications Excellence. Backed by 24/7 hosting and support, the new website is a powerful tool that amplifies the Chamber’s role as a catalyst, advocate, and influencer for regional businesses—a digital handshake that builds connections and fosters growth.
