Streamlining a Leading Gastroenterology Practice' s Digital Presence

Gastro One, one of the region’s most recognized gastroenterology practices, needed a refreshed website that could better reflect its reputation and meet the expectations of modern patients. The existing site had grown cluttered over time with nearly a hundred pages, uneven navigation, and an outdated structure. The design no longer matched the clean, user-focused look of other One GI–affiliated websites, making it harder for patients to find care details and request appointments easily.

The Solution

TechArk collaborated with One GI to rebuild Gastro One’s website using the same modern WordPress theme that powers other One GI locations, ensuring a consistent and high-performing user experience across the network. The redesigned site features a modernized layout with updated visuals and intuitive navigation, streamlining content by reducing nearly 100 pages to about 50 for faster browsing and improved SEO. The user experience was further enhanced by retaining and upgrading the appointment-booking functionality, making it easier for patients to schedule care. Additionally, the site was optimized for speed, accessibility, SEO readiness, and mobile responsiveness. Throughout the process, TechArk worked closely with the One GI team to align design, content, and structure with the group’s brand and marketing standards.