A modernized website for Dominion Terminal Associates (DTA) supports their professional representation and advances their operational, recruitment, and branding goals.
The Challenge
Dominion Terminal Associates, a leader in coal handling services, manages the receiving, storing, blending, and loading of approximately 22 million tons of coal annually for international and domestic shipping. Despite the company’s worldwide impact, its outdated website wasn’t seaworthy enough to make waves on the world wide web.
The Solution
The Dominion Terminal team turned to TechArk to develop a modern WordPress platform to elevate its digital presence and strengthen stakeholder relationships. The new website showcases the company’s safety policies, environmental initiatives, and community involvement in clear, concise content.
To enhance functionality and user experience, we implemented a dynamic careers section to attract top talent and added a secure, password-protected portal for employee resources. The site’s visual appeal was elevated through the strategic use of award-winning video footage, complemented by carefully selected stock imagery. An engaging “How It Works” page integrates text, visuals, and graphics to give visibility into the company’s breadth of coal processing and transit operations.
Expert SEO optimization and targeted keyword research enhance visibility on search engines. Additionally, the Dominion Terminal team can now independently manage their website. With TechArk’s support, the website positioned Dominion Terminal Associates online as the innovative industry leader it is, ready to meet future challenges with operational excellence.
