The Challenge
Choice Insurance, now operating under the Choice Financial Group banner, needed a website that matched its expanded portfolio and upscale brand image. The existing site felt dated, buried quote forms deep in the menu, and lacked the polish to attract commercial clients. A six‑week deadline driven by upcoming trade shows left no margin for delays.
The Solution
TechArk launched a rapid‑fire schedule of twice‑weekly stand‑ups with Choice’s marketing team, refining wireframes and content in real time. A clean site map now funnels visitors to personal or commercial coverage in a single click, while “Get a Quote” buttons stay visible on every page. Sophisticated color palettes, professional lifestyle imagery, and VIP‑style white space elevate the brand. The fully responsive build rolled out on time, preserving SEO equity and ready for trade‑show traffic surges.
First 30 Days – Performance Snapshot
- Site delivered in 5 weeks, one week ahead of deadline
- 37 percent increase in quote‑request submissions
- Average session duration up 28 percent
- Zero downtime during launch week
- Premium look, faster paths to coverage, launched at trade‑show speed
The Results
- Modern, mobile‑friendly site that matches Choice Financial Group’s upscale positioning
- Streamlined navigation guides visitors to quotes or contact in two clicks or fewer
- Early analytics show higher engagement and stronger lead flow
- Scalable design lays groundwork for future service lines and regional growth
Client Feedback
I just wanted to say a big thank you for your amazing work on both sites. You were attentive, professional, and got everything done on time. I know how hard you and your team worked, and it really shows, the sites look fantastic. – TBD
