The Challenge
504 Capital Corporation provides financial support to small businesses across Virginia and beyond. As they prepared to expand into new markets, their outdated branding and website no longer reflected their mission or growth potential. They needed a modern digital identity that could resonate with small business owners while supporting ongoing marketing efforts.
The Solution
TechArk led a full rebranding and website redesign initiative. We kicked off with strategic workshops and competitor analysis to guide the direction of the new brand. From name and logo concepts to a modern, mobile-friendly website, every element was developed collaboratively with the 504 Capital team.
The new site features a responsive design, custom photography, and a blog platform to support ongoing content creation. Post-launch, TechArk implemented a comprehensive digital marketing program that includes SEO, SEM, social media marketing, and bi-weekly blog content—ensuring the new brand remains visible and engaging across channels.
Performance Snapshot
- Complete rebrand, including logo and visual identity
- Mobile-optimized website with responsive design
- Photography and blog integration for a human-centered feel
- Ongoing SEO, SEM, and content marketing initiatives
- Helping a Financial Ally for Small Businesses Scale Its Reach
The Results
- A refreshed brand built for regional expansion
- Stronger online visibility through integrated digital marketing
- Sustained engagement with small businesses across multiple states
