The Challenge
Virginia MOCA was managing venue rentals through manual tools like spreadsheets and Word documents—creating inefficiencies for their facilities team. At the same time, their membership database within NEON CRM needed cleanup and optimization to improve data integrity and member engagement. The museum lacked internal technical leadership to evaluate solutions and modernize operations effectively.
The Solution
TechArk stepped in with Fractional CTO services to guide Virginia MOCA’s digital transformation. We evaluated multiple facilities management platforms, providing the museum with a curated shortlist tailored to their rental workflows. This empowered them to select a system that streamlined operations and improved internal coordination. In parallel, we collaborated with NEON CRM to support data cleanup and improve membership tracking—helping the museum make better decisions, faster. Our strategic guidance enabled MOCA to modernize without overwhelming internal resources.
Performance Snapshot
- Evaluated and recommended facilities management platforms
- Enabled transition from manual to digital booking workflows
- Collaborated with NEON CRM to clean and enhance member data
- Ongoing strategic support via Fractional CTO services
- Curating Operational Excellence, One Solution at a Time
The Results
- Streamlined venue rental process for the facilities team
- Improved data accuracy and member engagement in NEON CRM
- Faster, more informed decision-making across departments
- Trusted technology partner for long-term operational strategy
