The Challenge
The United Way of the Virginia Peninsula (UWVP) hosts the Angel Tree program each year in partnership with the Salvation Army to provide holiday gifts for children in need. While the program had strong local roots, UWVP wanted to expand its reach, boost participation, and increase community awareness through a more strategic and coordinated social media presence.
The Solution
TechArk partnered with UWVP to develop and manage a targeted social media campaign. We created a comprehensive marketing strategy, defined clear goals, and implemented a consistent posting schedule across three accounts. Strategic tagging of 38–40 partner organizations helped amplify the campaign and encouraged community sharing. Monthly check-ins ensured campaign consistency and data-driven adjustments throughout the event cycle.
Performance Snapshot
- 3 social media accounts managed under unified campaign
- 38–40 partner organizations tagged for broader reach
- 66 new Facebook followers
- 26,855 total Facebook impressions
- Expanding awareness through collaborative digital engagement
The Results
- 103.45% increase in social media impressions
- 3.25% increase in Facebook page likes
- Stronger community participation in the Angel Tree program
- Coordinated messaging across platforms through structured campaign management
Client Feedback
It’s truly been a joy working with TechArk. Your support has helped us bring more consistency to our content and grow our social media presence in ways that connect with our community. A special thank you to Dio, who has been an amazing collaborator. She didn’t just learn about our United Way—she embraced our mission and took the time to understand the heart behind what we do. Together, we’re not just telling stories—we’re inspiring action and building a stronger, more united community. Thanks again! – Harley Maddox, Marketing Manager
