The Challenge
Spencer Pest Services, operating across South Carolina and North Carolina, was struggling with unreliable campaign reporting and lackluster results from its digital marketing efforts. Although performance dashboards showed positive metrics, the actual number of leads and revenue told a different story. They needed a transparent partner who could deliver real results through better tracking, SEO, and paid advertising.
The Solution
TechArk stepped in to restructure Spencer’s Google Ads campaigns, ensuring accurate tracking and clear attribution for all conversions. We aligned our PPC efforts with a revamped SEO strategy to maximize lead generation. Our teams collaborated closely to identify top-performing keywords, optimize landing pages, and create a seamless user experience that turned traffic into real business outcomes.
With improved tracking, optimized ad targeting, and consistent SEO enhancements, Spencer Pest Services began seeing measurable, sustained growth in both organic and paid traffic.
Performance Snapshot
- 52% increase in organic traffic year-over-year
- 21% conversion rate achieved through improved landing pages and tracking
- Google Ads fully restructured for cost-efficient lead generation
- Transparent, accurate reporting across all campaigns
- From Muddled Metrics to Measurable Growth
The Results
- Reliable lead tracking and transparent performance reporting
- Significant growth in organic traffic and lead volume
- Lower cost per conversion with higher lead quality
