Justice Allies | Connecting Attorneys With Pro Bono Opportunities

The Challenge

The Greater Richmond Bar Foundation was transitioning to a new public identity as Justice Allies and needed its existing website to reflect the updated brand without requiring a complete rebuild. The organization needed to introduce its new name, logo, colors, and typography while preserving familiar content and navigation. The project also required a smooth transition to the new justicealliesva.org domain and stronger digital connections between attorneys and available pro bono opportunities.

The Solution

TechArk refreshed the existing WordPress website to incorporate the Justice Allies brand throughout the user experience while maintaining the site’s established structure and content. The project included transitioning the website to its new domain with appropriate redirects, updating visual brand elements, and integrating the Paladin platform to help attorneys connect with live pro bono cases. The refreshed site also gives greater visibility to Justice Allies’ programs, volunteer opportunities, events, and resources for nonprofits and the legal community.

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Performance Snapshot

Existing WordPress website refreshed to reflect the new Justice Allies brand.
New logo, color palette, and typography incorporated throughout the site.
Domain transition from grbf.org to justicealliesva.org.
301 redirects implemented to support a smooth transition to the new domain.
Paladin platform integration connecting attorneys with live pro bono opportunities.
Existing sitemap and core content preserved to maintain a familiar user experience.
Clear access to volunteer programs, events, nonprofit resources, and organizational information.
Quality assurance testing across browsers, devices, security, and user experience.
Turning a new identity into a stronger platform for pro bono service.

The Results

A refreshed website that clearly reflects the organization’s transition to Justice Allies.
A consistent digital identity aligned with the new brand across the existing website.
Easier access to pro bono programs, volunteer opportunities, events, and community resources.
A smoother transition from the former GRBF domain to the new Justice Allies web presence.
Stronger connections between attorneys and opportunities to provide pro bono legal service.
An updated digital platform that preserves established content while supporting the organization’s evolving mission.