Project HOPE-Virginia works tirelessly to connect students experiencing homelessness with the resources they need. We amplified their message through strategic social media campaigns, creating engaging content that resonated with educators and communities. With a 19.78% organic engagement rate, we helped them reach more people, spark conversations, and make a real difference.
The Challenge
Project HOPE-Virginia is dedicated to implementing the McKinney-Vento act in support of homeless children and youth. To continue the mission of resourcing educators and school administrators, Project HOPE-Virginia recognized a unique opportunity to reach educators on social media.
To seize this opportunity, they partnered with TechArk to enhance their marketing and communication strategies. This partnership focused on creating a new brand, website, eLearning platform, and materials to raise awareness. These resources are a catalyst to connect with and support school systems and communities across Virginia.
The Solution
TechArk’s 2024 marketing campaign effectively utilized social media as a community-building tool to enhance brand awareness and generate leads among educators in Virginia, incorporating a mix of both paid and organic content.
The campaign demonstrated success through significant engagement and click-through rates, active interactions from school divisions and national organizations, and double-digit downloads of Project Hope support materials.
By adopting an integrated approach, TechArk’s paid advertising and content marketing teams ensured messaging and visual consistency across all platforms, leading to synergy and measurable results. The Project Hope initiative successfully raised brand awareness and increased connections with liaisons.
In the first quarter of collaborating with Project HOPE-VA, our team achieved an impressive organic engagement rate of 19.78% across various platforms, including Facebook (11.99%), LinkedIn (19.71%), and Instagram (27.65%).
Building on this momentum, the 2025 campaign will expand to target parents, adding a new segment for awareness to continue to grow.
