Hampton Roads Executive Roundtable

Giving Leadership a New Look

Branding
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Hampton Roads Executive Roundtable-alt

A rebranding project for the Hampton Roads Executive Roundtable brought TechArk’s creative and strategic talents full circle

Norfolk, Virginia
A Desktop View of Hampton Roads Executive Roundtable-alt

The Challenge

The Hampton Roads Executive Roundtable is a community leadership initiative focused on increasing economic competitiveness in Coastal Virginia. In 2012, two powerhouse groups joined forces to establish this new organization: Reinvent Hampton Roads and The Hampton Roads Business Roundtable.

This strategic alignment needed a strong cohesive brand. So The Roundtable asked TechArk to come up with a new brand identity that represented the group’s forward-thinking approach and drive for economic competitiveness.

The Solution

We consulted with the client to understand their mission as well as the colors and symbols that were most meaningful to them. Then we embarked on a creative concept that reflected the values of collaboration, coastal community and forward motion.

After several iterations, we landed on a logo the group loved. Coming full circle, together we achieved results through a collaborative approach and shared values.

Now The Hampton Roads Executive Roundtable is ready for a redesigned website. We look forward to the opportunity to build a strong online platform for the group’s work in our region.

Client Feedback

We had many stakeholders and goals for this project – a new brand, a combination of two great predecessor organizations, and reflecting the future of the Hampton Roads region! TechArk worked collaboratively with us to incorporate these important ideas. They are truly a partner with us in the process. – Nancy Grden, President & CEO

Hampton Roads Executive Roundtable Certificate-alt
iPad View of Hampton Roads Executive Roundtable Website-alt

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