A revitalized website empowers a community action group to cultivate community and inspire grassroots support.
The Challenge
The Newport News Green Foundation stewards 55 acres of green space across 22 properties, championing sustainability and initiatives like a public food forest. However, their five-year-old WordPress website, originally created pro bono, was outdated, static, and misaligned with their growing mission.
To plant the seeds of deeper engagement, the foundation sought a streamlined, modern platform that would highlight opportunities for donations, memberships, and volunteering.
The Solution
TechArk helped the Newport News Green Foundation reimagine its digital presence, creating a fresh, mobile-friendly platform designed to reflect its mission and engage the community. The original 44-page website was pruned to a streamlined, 15-page sitemap, focusing on clarity and impact.
An interactive map was added, allowing users to explore properties as if walking through the green spaces themselves. A dynamic events calendar became a rallying point for sustainability initiatives, while a redesigned “Get Involved” section cultivated action by making donations, memberships, and volunteering easily accessible. Social media feeds were integrated into the homepage, bringing the foundation’s story to life with real-time updates.
To ensure the website’s sustainability, TechArk trained the foundation’s team to manage content and maintain the platform confidently. This polished digital hub now serves as fertile ground for growing community engagement, expanding awareness, and advancing the foundation’s mission to preserve and enhance Newport News’s green spaces.
