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Rebuilding a high-traffic website

Website Development


Serving more than 1 million readers monthly, DollarSprout needed a skilled team to handle the technical challenges of rebranding their website with page speed and SEO in mind.



  • Nationwide
DollarSprout Challenge

The Challenge

The team at DollarSprout wanted a new website as part of a rebranding effort but were quickly growing frustrated with their previous provider because they weren’t as responsive as they needed them to be and it seemed they lacked the technical expertise to provide exactly what they wanted.

They wanted to update the look of their website without affecting the results they had worked hard to achieve. They needed to refresh the design of their existing website and adopt new branding but couldn’t risk any negative impact on the current business from affiliate sales, SEO, or to their current customer base.

With search engine rankings topping the charts and as a 100% online business, there was a lot at stake.

  • Specific Design Requirements
  • No Impact to Current SEO or Customer interaction
  • Page Speed
  • Security

The Solution

After listening to their concerns and gaining a clear understanding of their requirements and challenges, we went to work on providing an effective solution.

Since search ranking was extremely valuable to DollarSprout’s business, we needed to identify the best approach to achieving the results they needed.

We partnered with the DollarSprout team to map current user engagement, content, and required technical capabilities. The DollarSprout team provided specific design components that needed to be incorporated into their new website and our team started on development.

We designed and developed an entire website that could be implemented in place of the existing site while avoiding any negative impact. Specific attention to development was required to ensure all SEO and user systems remained intact through the transition.

  • New Design
  • Enhanced User Experience
  • Secure Hosting and Maintenance


We designed and developed a fully customized website on WordPress with enhanced hosting on Amazon Web Services (AWS) and today, the website gets more than 1 million views monthly and growing.

We reduced reliance on outdated plugins by replacing them with current technologies and added customized software which contributed to an overall increase in website performance and security.

After delivering and implementing their new website, DollarSprout experienced a dramatic improvement in page speed and performance from 23 mobile and 79 on desktop, to 90+ on mobile and at the time of launch a top score of 100 on desktop**.

** Data from page speed insights can vary based on a number of factors, including server load, the volume of traffic and more. The data presented is current as of the date of launch. Current site ratings may differ.

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