The Challenge
Since its founding in 2009, the Chesapeake Wine Festival has become one of the most anticipated events in Hampton Roads, raising over a million dollars for local organizations. However, the festival’s website had grown outdated, offering an inconsistent visual experience and a cumbersome user journey for both visitors and the admin team. The organizers needed a refreshed brand presence and a more streamlined platform for marketing, ticket sales, and event information.
The Solution
TechArk began by redesigning the Chesapeake Wine Festival’s logo to create a modern, vibrant brand identity that better reflects the energy of the event. Building on this foundation, we crafted a sleek, user-friendly website that makes it easy for attendees to subscribe to email updates, access event details, and purchase tickets.
Beyond the aesthetic improvements, TechArk custom-developed a ticketing solution to replace the festival’s reliance on third-party providers—offering the festival team greater control and a better user experience. Our partnership helped modernize both the brand and operations, ensuring the festival’s continued success in engaging diverse audiences.
Performance Snapshot
- Logo redesign delivering a refreshed brand identity
- Simplified, mobile-responsive website with clear navigation
- Integrated email marketing and ticket purchasing flows
- Custom-built ticketing platform replacing third-party systems
- Uncorking a Modern Digital Experience for a Community Favorite
The Results
- A revitalized brand and digital presence for broader appeal
- Streamlined ticketing and event management capabilities
- Enhanced community engagement for a cherished local event
