The Challenge
Glasser & Glasser needed to modernize its website to better reflect its 90+ years of legal experience while creating a more accessible, user-friendly experience. The existing website required improvements in navigation, accessibility, and overall presentation. The firm needed a stronger digital platform that could highlight its practice areas, improve lead management, make frequently used resources like the payment portal easier to access, and better position the brand for clients and the community.
The Solution
TechArk partnered with Glasser & Glasser to redesign and rebuild its WordPress website, focusing on usability, accessibility, and brand enhancement. The new platform introduced a more intuitive sitemap, improved practice-area navigation, and clearer pathways for users to connect with the firm. Enhanced contact forms allow visitors to identify their specific legal needs, helping route inquiries more effectively. The website was developed with SEO best practices, responsive design, WCAG accessibility considerations, and a flexible CMS structure to support future updates.
Performance Snapshot
- Modern WordPress redesign reflecting Glasser & Glasser’s established legal reputation.
- Improved sitemap and navigation for easier access to practice areas and resources.
- Dedicated pathways for collections, personal injury, business law, and other services.
- Enhanced contact forms with practice-area selection for better inquiry management.
- Improved visibility and access to the frequently used payment portal.
- Responsive design optimized across desktop, tablet, and mobile devices.
- SEO foundation including metadata, content review, image optimization, and analytics setup.
- Accessibility-focused development with WCAG 2.2 Level AA compliance.
The Results
- A modern website that better reflects Glasser & Glasser’s experience and credibility.
- Improved accessibility and usability for a wider range of visitors.
- Easier navigation through legal services, attorneys, and firm information.
- More efficient inquiry management through improved contact functionality.
- A stronger platform for search visibility, content updates, and future growth.
- A secure, scalable WordPress website supported through ongoing maintenance.