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The Spa & Laser Center

Rejuvenating exceptional client traffic

Digital Marketing, Website Design

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THE SPA

Focusing on speed, security and aesthetics, TechArk built a beautiful, user-friendly website supported by social media marketing, SEO, and PPC.

Services

Industry

  • Healthcare

Location

  • Virginia Beach, Norfolk, VA
Spa-Laser-Challenge

The Challenge

It can be challenging to stand out in a crowded market space. It’s not enough to offer luxurious spa services and superior expertise, they needed superior online marketing results. The Spa & Laser Center was looking for a solution to boost their online presence so they could stand out online and increase sales. Their website design, page speed, security, search engine rankings, and branding all needed a makeover.

Spa-Laser-Solution

The Solution

The team at TechArk worked to craft a customized, mobile-friendly website for the Spa & Laser Center. With a focus on speed, security, and user-friendly design, we wanted to ensure that we didn’t leave anything out.

In addition to designing their new website, we worked with their team to develop a digital marketing strategy that included search engine optimization and search engine marketing, coupled with a content optimization plan to increase site traffic and search results.

We also implemented highly targeted text and display ads, as well as Pay-Per-Click (PPC) advertising campaigns.

Results

With the new website and focus on driving results, we were able to increase visitor traffic and the overall Bounce Rate significantly.

The Google Ad campaigns went from a conversion rate of 0.11% to 1.45% in just over a year. We’ve continued to improve organic keyword rankings and move the priority keywords into the top 3 positions in Google’s SERP.

To ensure the website’s performance and security we continue to provide ongoing website maintenance services and dedicated support.

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Let us discuss your technology & marketing needs.

Whether you need to increase revenue by generating leads, to promote a new or better online presence, or to reduce costs by using technology, we can help.

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