Refreshing a Trusted Digestive Care Experience
(Dayton, OH)
The Challenge
Dayton Gastroenterology needed to redesign its established website while preserving the depth of information already available to patients. With an existing sitemap of 137 pages covering digestive health services, providers, locations, procedures, patient resources, and educational content, the project required a careful balance between modernization and continuity. The new website also needed to align with the updated OneGI theme while maintaining the functionality patients already rely on.
The Solution
TechArk redesigned Dayton Gastroenterology using the same proven theme already established across the OneGI websites, adapting the experience with content specific to the Dayton practice. The project recreated the existing 137-page sitemap, with the flexibility to remove or consolidate outdated content as needed, while using a consistent template for procedure preparation pages. The new WordPress experience combines familiar functionality with responsive design, one-time SEO, rigorous QA, analytics setup, and a structure the Dayton Gastro team can confidently maintain.
Performance Snapshot
- Recreated the existing 137-page website structure within the updated theme.
- Practice-specific content and imagery integrated throughout the experience.
- Consistent templates for procedure preparation pages.
- Responsive layouts designed for desktop, tablet, and mobile users.
- One-time SEO covering keywords, metadata, headings, image alt text, and XML sitemap.
- Rigorous browser, device, security, and UI/UX testing.
- Google Analytics and Search Console setup with WordPress training for the team.
The Results
- A refreshed website that preserves Dayton Gastro’s extensive patient resources.
- A consistent digital experience aligned with the broader OneGI theme.
- Easier access to providers, locations, procedures, education, and patient information.
- A responsive platform built for reliable experiences across devices.
- A stronger technical SEO and analytics foundation for ongoing visibility.
- A manageable WordPress platform designed to support future content updates.
