When a local security services company needed to grow their online presence and generate quality leads, they knew they needed a digital marketing partner they could trust.
Services
Location
- Virginia, North Carolina
The Challenge
Like many of our clients, Johns Brothers came to us to improve their online presence and lead generation efforts. Their current vendors weren’t able to provide the results they were looking for and the overall experience wasn’t what they believed they should be getting.
Johns Brothers Security wanted a partner that would proactively help them generate new quality leads and produce the results they needed. There were also site performance opportunities that had not been addressed. So, the team at Johns Brothers decided it was time to identify a new partner to help grow their business.
The Solution
At the onset, we evaluated their current online presence and found several opportunities to improve lead generation and conversions. We discovered that poor page speed and site performance were major contributing factors so we advised and assisted with a change in hosting services.
Next, we started Search Engine Optimization (SEO) in conjunction with Pay-Per-Click (PPC) marketing. We developed blog content to support the SEO efforts and provided support through ongoing maintenance in order to identify and recommend performance improvements.
We then worked with the team at Johns Brothers to develop a strategy for continued marketing efforts that identified their goals across multiple markets and gathered additional data.
Results
Immediate results were noted in site performance and page speed while we made steady progress in traffic and conversion goals month by month.
Our consistent efforts resulted in remarkable growth beginning in the first month–overall traffic increased by more than 20% and organic traffic increased by over 5%. We continually worked on gaining qualified leads by filtering out unwanted traffic and moving three main location-based keywords into the top 15 positions on Google.
By providing monthly and weekly reporting, campaign optimization, monitoring for performance, and providing timely recommendations we ensure that Johns Brothers Security gets the support they want and the results they need.
Let us discuss your technology & marketing needs.
Whether you need to increase revenue by generating leads, to promote a new or better online presence, or to reduce costs by using technology, we can help.
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