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Griffey Eye Care & Laser Center

A new website was exactly what the doctor ordered

Digital Marketing, Website Design Solutions

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No one understands the importance of an eye-catching website more than the Griffey Eye Care team. After partnering with TechArk for their website redesign, the site has seen a 300% increase in conversion rate!

Services

Industry

  • Healthcare

Location

  • Chesapeake, VA
Griffey Eye Care Laser Center Challenge

The Challenge

Griffey Eye Care & Laser Center, formerly known as Chesapeake Eye Care, is known for providing the best vision services in the Hampton Roads area as well as Currituck and Elizabeth City in North Carolina. With their original site design outdated and not mobile-friendly, they came to TechArk with the goal of creating a website with a modern, responsive design to improve their online presence.

Griffey Eye Care Laser Center Solution

The Solution

TechArk created a brand new website optimized for both mobile screens and Google’s ever-changing algorithm. The site featured a revolving homepage banner with images to highlight their many services as well as an embedded 360-degree tour of their facility.

Results

Since partnering with TechArk, the new Griffey Eye Care & Laser Center website has been received positively. Within the first year, overall website visitors increased by 8%, and the bounce rate improved by nearly 6%. TechArk also implemented a Google Ads strategy that grew their conversion rate by 300% in 2018.

Griffey Eye Care Laser Center Challenge Results
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