No one understands the importance of an eye-catching website more than the Griffey Eye Care team. After partnering with TechArk for their website redesign, the site has seen a 300% increase in conversion rate!
Griffey Eye Care & Laser Center, formerly known as Chesapeake Eye Care, is known for providing the best vision services in the Hampton Roads area as well as Currituck and Elizabeth City in North Carolina. With their original site design outdated and not mobile-friendly, they came to TechArk with the goal of creating a website with a modern, responsive design to improve their online presence.
TechArk created a brand new website optimized for both mobile screens and Google’s ever-changing algorithm. The site featured a revolving homepage banner with images to highlight their many services as well as an embedded 360-degree tour of their facility.
Since partnering with TechArk, the new Griffey Eye Care & Laser Center website has been received positively. Within the first year, overall website visitors increased by 8%, and the bounce rate improved by nearly 6%. TechArk also implemented a Google Ads strategy that grew their conversion rate by 300% in 2018.
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