The Ultimate Lead Generator—SEO, Online Ads, and Social Media

To ensure your business gets enough qualified leads — and that you can close those leads — your lead generation process needs to be structured and organized. If your business is struggling due to poor lead generation, TechArk can help! We operate out of Hampton Roads and offer a suite of digital marketing services to boost your lead generation efforts, including social media, online ads, and SEO management in Hampton, VA. These services are specially designed to increase your leads, generate higher quality leads, and ultimately grow your bottom line.

What is Lead Generation?

The lead generation cycle is a process of identifying, attracting, and converting online users into customers. This cycle is broken down into four main steps:

• attract 
• convert
• close 
• delight

Digital marketing tools focus on the first two steps of the lead generation cycle, attracting and converting, by placing your brand in front of online users most likely to interact with (show interest in) your business offerings. The strategies used will usually vary, but the goal is always the same: generate interest, so you stay top of mind when they are ready to buy. 

Different Digital Marketing Techniques for Generating Leads

The toolbox for digital marketing techniques, strategies, and tactics is nearly infinite. For the purpose of this article, we will only look at the techniques most valuable for lead generation—SEO, online ads, and social media. 

Search Engine Optimization (SEO)

Search engine optimization (SEO) is one of the key digital marketing techniques that businesses should invest in, as it is designed to enhance the “attract” and “convert” stages of lead generation. In the “attract” stage, SEO is like a muscle you work at the gym—it takes time to build up and strengthen. That doesn’t mean there are no immediate benefits, but it does mean that you may not see the “gains” you expect very quickly. Until your online muscle has been built up enough, you will need to boost your “attract” phase with another technique (we will discuss that more later). 

SEO is also a main contributor to the “convert” stage of lead generation because it helps your website’s user experience. Some of the duties that fall under the SEO umbrella include optimizing a website to be fast, dynamic, and usable. That way, when strangers find your website, they are more inclined to look around and interact with it. Ultimately, the aim is to turn website visitors into leads and customers through different SEO tactics such as calls to action, forms, landing pages, link building, mobile-friendly/responsive sites, and more.

Online Ads

In addition to SEO, online advertisements are another way to nurture leads within the “attract” stage. Online advertisements can include search engine marketing, social media ads, Google ads, programmatic advertising, and retargeting. These advertisements are displayed to audiences who are most likely to benefit or enjoy your product/service. 

Even if the potential customer does not click on the ad, using this technique can still be beneficial because it increases the chance that viewers will remember your name when they are looking for a similar product/service. It is through these efforts that you are creating brand awareness and attracting new customers. 

Social Media

Given how prevalent social media is, it’s highly likely your potential customers are users of platforms like Facebook, Instagram, and so on. Why not reach out to them through those platforms? By creating informative and visual content on these platforms, your customers can become more engaged in your brand. Social media is a beneficial part of the “attract” stage and can also be a place to interact with customers long after a transaction is complete.

How SEO, Online Ads, and Social Media Drive Leads

These three techniques can work together to drive traffic to your website and generate more leads. Online advertisements can attract potential buyers to the website while SEO efforts are getting started. Then, once SEO efforts have had time to gain traction, they can drive additional traffic to your website. The SEO process also identifies keywords most relevant to your business for online advertisements. These advertisements can then be directed to a keyword-rich landing page.

Social media has a similar relationship with SEO—it helps attract and drive customers to the website. Similarly, social media advertisements can be used to bring traffic to social media profiles that offer useful information. 

Make the Most of Your Digital Marketing Tactics with Professional Management Services

Effective lead generation requires understanding the various ways that digital marketing techniques can harmonize with one another to boost overall effectiveness. But if lead generation is an uphill battle, TechArk can help!  We are a digital marketing agency in Hampton Roads that offers SEO management, online/Google Ads management, and social media management services to Hampton, VA. 

At TechArk, we’ve been offering SEO, social media, and online/Google ads management services to Hampton, VA, and the peninsula for the past 5 years. With this experience, we have developed a deep understanding of these different digital marketing techniques and how they are used.

Our team of experts is well versed in the digital marketing landscape and driving results. Schedule a call with a member of our team to see how TechArk can transform your business!