One-time Search Engine Optimization Vs Ongoing SEO

Sep 23, 2019

The internet has become a major influence on consumers’ lives, affecting their decision making processes. With traditional marketing methods evolving to internet marketing, having an online presence has become essential for every business and ranking on search engines has a major effect on success. This is where Search Engine Optimization (SEO) comes in. SEO helps a website to gain visibility within search engines and increase the number of visitors by applying various tools and techniques. There are two main types of Search Engine Optimization plans that can be chosen according to the needs of the website.

One-time Search Engine Optimization
One-time SEO or SEO jumpstart, provides a starting point for a newly launched website so it can be easily found on search engines by the target audience. Some of the basic techniques of One-Time SEO include meta tag optimization, meta description optimization, and copy optimization.

Ongoing Search Engine Optimization
Ongoing SEO not only starts the process of a website’s discovery online; it also allows the website to adapt to the SEO best practice updates, algorithm changes and audience preferences over time. Ongoing SEO is a more comprehensive approach to achieve the long term goals for a website. Some of the techniques used are regularly reviewing the website’s Google Analytics account, backlink generation, content creation and optimization, and guest blog posting with monthly reporting on the activities performed and the results obtained.

Differences Between One-time SEO and Ongoing SEO
SEO provides a website with endless opportunities to be found within search engines and thereby helping it to increase its reach. It is very crucial to follow the right SEO plan according to the business type. Before making your choice, important aspects of both types of SEO should be reviewed:

Features List of Ongoing SEO vs. One-time SEO


One Time SEO

Ongoing SEO

Keyword Research

Google Analytics Setup

Google Search Console Setup

Reviewing Website Content

Creating Meta Titles

Creating Meta Description

Creating Image Alt Tags

On-Page Optimization

Local Directory Submission


Monitoring Google Analytics


Content Creation


Regular Analytics Report Creation


Discussion on Analytics Review


Backlink Generation


Blog Post Content


Competitor Analysis


Adapting updated strategies and techniques



One-time SEO focuses on the short term goals of a new website while ongoing SEO serves long term website goals. Whether your business would benefit from one-time SEO or ongoing SEO, TechArk can lead you towards success.

Finding the Right SEO Specialist for Your Business

Regardless of the SEO type chosen for your Business, it is necessary to work with an SEO specialist that is able to create an SEO strategy that aligns with your business goals. Schedule a session with the Digital Marketing team at TechArk and start your successful SEO journey today.

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