Johns Brothers Security

Strategic Steps to Lead Generation

Digital Marketing
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When a local security services company needed to grow their online presence and generate quality leads, they knew they needed a digital marketing partner they could trust.

Home Services Virginia, North Carolina
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The Challenge

Like many of our clients, Johns Brothers came to us to improve their online presence and lead generation efforts. Their current vendors weren’t able to provide the results they were looking for and the overall experience wasn’t what they believed they should be getting.

Johns Brothers Security wanted a partner that would proactively help them generate new quality leads and produce the results they needed. There were also site performance opportunities that had not been addressed. So, the team at Johns Brothers decided it was time to identify a new partner to help grow their business.

The Solution

At the onset, we evaluated their current online presence and found several opportunities to improve lead generation and conversions. We discovered that poor page speed and site performance were major contributing factors so we advised and assisted with a change in hosting services.

Next, we started Search Engine Optimization (SEO) in conjunction with Pay-Per-Click (PPC) marketing. We developed blog content to support the SEO efforts and provided support through ongoing maintenance in order to identify and recommend performance improvements.

We then worked with the team at Johns Brothers to develop a strategy for continued marketing efforts that identified their goals across multiple markets and gathered additional data.

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