The Challenge
Hampton Roads Transit (HRT) needed a modern, mobile-first website that could keep up with riders on the move. Their outdated platform made it difficult for users to navigate transit options, including buses, ferries, light rail, and paratransit, especially from smartphones. With a wide range of users and services, the new site had to be fast, intuitive, and accessible to everyone.
The Solution
TechArk partnered with HRT to completely redesign the website with mobile users in mind. After analyzing user data and website analytics, we focused the experience around what mattered most: route planning and ticket purchases. The result is a clean, responsive site that works across all devices, helping riders get where they need to go, quickly and easily.
Performance Snapshot
- Mobile-first, responsive design for all user types
- Streamlined ticket purchasing and route guidance tools
- Optimized UX based on real rider behavior and data
- Clear access to all HRT services, from buses to ferries
The Results
With a fully optimized website in place, Hampton Roads Transit is now equipped to serve riders wherever they are. The new platform enhances mobility, simplifies service access, and delivers a better digital experience for the region’s growing commuter base.
