The Challenge
Divergent Realms, a community for neurodivergent tabletop gamers, needed a website refresh to improve usability, align with its bright, playful brand, and better guide visitors toward subscription sign-ups. Their existing site lacked a clear user journey, consistent messaging, and modern design elements. Additionally, the visual style did not fully reflect the vibrant energy of their brand identity.
The Solution
TechArk redesigned the Divergent Realms homepage to create a more intuitive and mission-driven user experience. The refreshed interface featured a new color palette inspired by the Rainbow Road theme to match the brand’s logo, along with updated sections such as “Why Divergent Realms Exists,” “Our Mission,” “How We Support You,” and “How It Works.” Navigation and calls-to-action were restructured to direct users toward the subscription link on Ko-Fi, while accessibility was enhanced with the UserWay widget and an added age verification feature. These improvements delivered a vibrant, inclusive platform that reflects the brand’s personality and supports community growth.
Performance Snapshot
- Playful Brand Alignment – Updated color scheme reflects the logo’s energy.
- User Journey Optimization – Clearer calls-to-action for sign-up flow.
- Inclusive Access – Accessibility improved with UserWay widget.
- Streamlined Content – New structured sections for clarity and engagement.
The Results
- Stronger Visual Identity – Bright, cohesive look aligned with brand personality.
- Better Engagement – Simplified navigation drives subscription interest.
- Greater Accessibility – UserWay integration improves usability for diverse users.
- Future Scalability – Homepage framework supports ongoing updates and growth.
