Contact Us
Send Us a Message
Need expertise and innovation on your project? Our team can help.
As we head into fall, AI and automation are stepping up in ways that make marketing not just smarter—but more human, too.
LinkedIn says short-form video is king in B2B, Zapier is blending automation with human review, Meta’s leaning hard into AI for holiday success, and Google Ads is giving advertisers clearer insight into what’s working in their carts.
Whether you’re building campaigns, optimizing workflows, or planning for Q4, this week’s updates are here to help you move with more clarity and confidence.
Here’s what’s inside:
- 📹 LinkedIn Study: Short-Form Video Tops B2B Content Formats
- 🧠 Zapier Adds “Human-in-the-Loop” Workflow Actions
- 🎁 Meta Launches AI-Powered Ad Tools for Holiday Season
- 🛒 Google Ads Rolls Out Cart Data Diagnostics Tool
📹 LinkedIn Study: Short-Form Video Tops B2B Content Formats
Quick Overview
According to LinkedIn’s 2025 B2B Marketing Benchmark report, short-form video has emerged as the most effective content format for B2B marketers. It’s not just about going viral — it’s about building trust and driving real business outcomes.
Key Details
- 78% of B2B marketers say short-form video is the top-performing content format on LinkedIn
- It outperformed whitepapers, webinars, and text-based posts in engagement and lead generation
- Short-form video is especially effective in the Consideration and Decision stages of the buying journey
Why It Matters
In an era where attention is scarce and trust is currency, short-form video delivers both. It allows brands to humanize their message, educate efficiently, and connect emotionally — making it a powerful tool for building long-term customer relationships in the B2B space.
🧠 Zapier Adds “Human-in-the-Loop” Workflow Actions
Quick Overview
Zapier just introduced “Human-in-the-Loop” actions to give users more control and confidence in their automated workflows. This update allows for human oversight at key decision points—perfect for when automation needs a human touch.
Key Details
- Collect Data Action: Pauses the Zap to request and gather extra input before moving on
- Request Approval Action: Stops the workflow until a person reviews and approves or edits the data
- New Approval Requested Trigger: Sends a custom alert from Human-in-the-Loop to other apps, enabling cross-Zap communication
Why It Matters
Automations are powerful—but they’re not always perfect. This new feature bridges the gap between speed and accuracy by inserting intentional moments of human review. It’s a great step forward for marketers, ops teams, and customer support who want more trust and precision in their automations.
🎁 Meta Launches AI-Powered Ad Tools for Holiday Season
Quick Overview
Meta is launching a powerful suite of AI-powered tools to help advertisers maximize their holiday campaigns. From Reels and creator collaborations to omnichannel performance, these features are designed to turn holiday scrolls into sales.
Key Details
- Creator Commerce: Enhanced creator marketplace filters and partnership ads now include testimonials and catalog content
- Reels & Creative Upgrades: Ads on Reels can now be shoppable with video carousels, swipe-up product info, and AI-powered asset repurposing—leading to a reported 23% lift in conversions
- Omnichannel Expansion: Omnichannel ads and Shops are expanding globally, with brands like Target reporting a 51% ROAS increase
Why It Matters
The holiday season is peak time for retailers—and Meta is making sure advertisers are equipped with smarter tools to convert attention into action. With AI doing the heavy lifting, brands can focus on creativity and strategy while reaching shoppers at every stage of the buying journey, across every channel.
🛒 Google Ads Rolls Out Cart Data Diagnostics Tool
Quick Overview
Google Ads has rolled out a new Cart Data Diagnostics tool to help advertisers spot—and solve—issues with cart data tracking. This upgrade aims to improve attribution, sales accuracy, and campaign optimization.
Key Details
- Live in Google Ads: The tool is now accessible directly from the Status column of applicable conversion actions
- What it Checks: Verifies whether cart data is consistently sent, confirms product details are complete, and ensures item IDs match those in Merchant Center
- Visual Alerts & Dashboards: Users receive real-time alerts (e.g., match issues) and can view cart data coverage and performance via dashboards
Why It Matters
Incomplete or mismatched cart data can lead to inaccurate reporting and subpar campaign performance. Google’s new diagnostic tool helps advertisers tighten up their data pipelines—so they can optimize confidently and attribute revenue with precision.
✨ Smarter Tools, Sharper Strategy
This week’s stories show how AI and automation are evolving to meet marketers where they are—adding precision, insight, and a more human touch to every campaign.
At TechArk, we believe the best results happen when cutting-edge tech meets real-world creativity. Whether you’re refining your ad game, streamlining workflows, or exploring what’s next, we’re here to help you build with purpose. 💡
Until next time—stay curious, stay bold, and keep creating what matters. 🚀
