The overall goal of both website design and Search Engine Optimization (SEO) services is to provide visitors with an easy-to-find, easy-to-navigate, and visually appealing website. While on the surface, these two branches of website development seem unrelated, they are incredibly intertwined. TechArk is a website development company that takes SEO into consideration from the very first step.
How Website Design and SEO Services are Related
The SEO team is charged with driving people to the website and making it easy to find online. In contrast, the website design team is in charge of creating an appealing website that helps visitors find what they need and function as expected. Both need to work together in order to provide visitors with an optimized user experience that converts visitors into customers.
Why SEO-friendly Website Design is Important
Many individuals and companies believe that a strong website design can compensate for poor SEO strategy, but that is not the case. Both website design and SEO are equally important in the digital marketing world. SEO is what drives users to the site, and website design is what keeps them engaged. That is why it is important to incorporate SEO practices into your website design. An SEO-friendly website design results in a website optimized for conversions, increases your ranking on search engines, and creates a positive user experience.
Optimized for Conversions
Your website is the number one tool in the digital marketing space for generating conversions. It doesn’t matter if you are looking to gain more leads, sell more products/services, increase newsletter signups, or build brand awareness, your website is the tool that will help you achieve your goals. To ensure that your website attracts your ideal customer base, and provides the relevant information, SEO best practices need to be taken into consideration. This can include creating content that is keyword-rich, developing readable URLs, or encouraging visitors to take a specific action.
Ranking on Search Engines
In addition to designing the website to be optimized for convernsions, SEO-friendly website design allows for your site to rank higher on search engines. Search engines operate on algorithms that take user engagement, page bounce rates, time spent on pages, keyword usage, etc., into consideration. All of these elements are evaluated and based on the results, your website can rank higher or lower on search engines.
User Experience
The user experience is one of the most important factors that search algorithms use to determine a website’s ranking. Websites are supposed to be designed for the end-user not an algorithm. To ensure that your user experience is optimized, SEO best practices need to be put in place. Some of these best practices include site speed, mobile friendliness, responsiveness, image optimization, readability, and security.
Site Speed
Your website’s users expect fast response times. When users go to visit your website, they expect the site to load within a certain time frame. If the site fails to respond in that time frame, they will abandon the site and find another one that responds quicker.
Mobile Friendly
The majority of users search for information on their mobile devices. In order to ensure that the website is accurately displayed, it is important to create a mobile-friendly site.
Responsive
Similar to mobile-friendly design, SEO-friendly website design works to provide a design that is responsive to each type of device. For example, if you are on a desktop, a responsive website will display the website in an optimized format for desktop. If you are on a tablet, it will display the optimized design for a tablet, and if you are on a mobile device, it will display the optimized version for that device. This responsive design allows the website to be viewed in the best way possible for each device.
Optimized Images
In an effort to provide responsive design, optimized images are necessary. Images play a big role in how quickly a site loads, how the site is displayed, and how accessible the website is. Optimized images are a necessary component of the user experience that need to be considered.
Readability
Similar to images, how information is displayed and where it is displayed on a website is necessary for readability. The font size, type of font used, language, etc., that is used on the website all contribute to the readability of the site.
Secure
Finally, in order to gain the trust of your users, the security of the website is important. Users are less likely to provide sensitive information if they are concerned about the safety and security of that information. This can be detrimental to the conversion goals of your website as some users may not input their email, shipping address, card information, etc., if they think the website is not secure.
Get SEO-Optimized Website Design with TechArk
TechArk is a website design company in Norfolk, VA that utilizes SEO specialists to create SEO-friendly website design. Our SEO and design team work together to ensure your website is designed with best practices in mind. These design elements keep users engaged, drive conversions, and ensure your website ranks on search engines. Discover how TechArk can help you achieve your business and digital marketing goals.
Contact us to speak with a design specialist that puts thoughts into action.
