The GA4 Deadline: Act Now to Protect and Grow Your Business


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    Google Analytics 4 promises to deliver powerful new insights into your business website performance and users – if it’s configured properly. Here’s what you need to know before the migration deadline on July 1, 2023. Take action now! Avoid allowing your to data default and degrade. 

    The Difference Between UA and GA4

    Universal Analytics (UA) and Google Analytics 4 (GA4) are versions of free analytics platforms offered by Google. They both measure traffic and user data across websites and mobile apps but differ in terms of features and functionality. 

    Since its release in 2005, UA has been widely used by savvy marketing managers and business owners to glean insights about website visitors and traffic trends. 

    If UA was the past, GA4 represents the future. Since 2020, Google has been developing GA4 as an advanced and flexible analytics tool. It has evolved to more accurately model and track the way users interact with websites and apps today. 

    GA4 Becomes the Default Analytics Platform on July 1, 2023 

    Effective July 1st, 2023, Universal Analytics (UA) will be deprecated. As of that date, it will no longer be actively supported by Google, nor will it continue to track new data. The UA data that your business relies on for Google Ads campaigns may also start to degrade and your ad performance could be impacted.

    Leave It to Chance vs. Custom Configuration

    Google will automatically migrate existing UA properties to GA4. However, even Google admits that this automatic migration may not be in the best interest of your business. This is particularly true if your existing UA has been configured for event tracking, goals, reporting, or integration with Google Ads and other platforms/tools.

    Migrating to GA4 manually requires some initial effort, but it will enable your business to stay ahead of the curve and make data-driven decisions based on a more holistic view of user engagement. 

    GA4 Offers New Opportunities for Growth 

    GA4 data and reporting on user behavior and site activities will help you make informed business decisions about your website design, content, and marketing strategies. And that’s the kind of intel business owners and marketing managers need to stay ahead of the competition and drive revenue!

    Here are just some of the functional benefits you’ll enjoy when GA4 replaces your standard Universal Analytics: 

    • A newly-designed interface and reporting to be more intuitive and user-friendly.
    • An event-based data model, where events serve as the building blocks of tracking and measurement.
    • A focus on user-centric analysis, allowing you to understand user behavior across multiple devices and platforms.
    • An emphasis on privacy and data protection, aligning with evolving industry regulations and user expectations.
    • Advanced features like predictive insights, machine learning capabilities, and cross-device tracking.
    • A more unified view with data from multiple touchpoints, including mobile apps, websites, and other digital properties.

    The best part is that once GA is properly installed, data and reporting will be available whenever you need it. 

    Why Upgrade from UA to GA4?

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    For GA4 Expertise, Turn to #TeamTechArk

    For assistance with this process, turn to TechArk experts. We’ve migrated our Digital Marketing clients from UA to GA4 and we look forward to doing the same for you!

    Gain the full potential of GA4 with our affordable one-time configuration. We will consult with you and provide a managed set-up of GA4 on your website. Contact us today

    Takeaway: Don’t let your site data and settings default! Act before July 1, 2023, so your GA4 profile will keep delivering valuable insights into your site traffic and user activities.