That said, both Google Ads and Facebook Ads have their own advantages and disadvantages. Knowing the differences and advantages of each will help you decide which of these paid online advertising tactics is the right choice for your company.
First, let’s review the advantages of Google Ads.
Google Ads are ads that appear at the top of the search engine results page of Google. If you’ve ever conducted a Google Search you’re definitely familiar with these.
A few advantages of Google Ads include:
- The opportunity to be noticed by potential customers when they’re in the moment of searching for your products or services.
- Your business name, products, and services can appear at the top of search results – instantly!
- By appearing at the top of Google search results you can generate more website visitors and leads.
- You only pay when users take an action like clicking your ad to visit your site or calling your business via an ad.
- You can set a monthly budget, but flex it up and down based on your needs and results.
- Highly detailed performance data allow for continual improvement.
Now, let’s review the advantages of Facebook Ads.
Facebook Ads allow your business to reach future customers by using highly-targeted demographic information to ensure your ads are only seen by your ideal audience. The ability to target and create such custom audiences has earned Facebook 10 million active advertisers!
A few advantages of Facebook Ads include:
- You can show ads to users based on Age, Income, Job Title, Interests, Hobbies, Online Activity, and 1,000s of other criteria.
- Facebook Ads can include images and videos providing you with a tremendous opportunity to stand out in competitive industries.
- Facebook Ads are shareable which allows your ads to be seen by thousands of users at no additional cost to your business.
- In-depth performance metrics allow for continual improvement.
Now that we’ve reviewed the advantages to both Facebook and Google Ads let’s take a look at when each ad type should be used.
When to use Google Ads
- To capture a user in their moment of search.
- To stand out amongst the competition in your local market.
- Google handles over 3.5 billion searches per day, so Google ads are great for when you want to expand your reach.
- If you’re working with a small budget – remember you only pay when a user takes an action.
- When you want your product or service shown to people who have an intent to buy.
- If your website is getting low traffic and you want to increase leads.
- If you want to find out more about your market.
- If you want highly detailed information about how your ads perform.
When to use Facebook Ads
- When you want an affordable and cost-effective advertisement option.
- To complement your organic strategy. Boosted posts are especially good at this.
- To help grow your social media following and increase brand awareness.
- When you want to show your product or service to people who are in your target audience.
- When you want to reach customers with specific interests and online behaviors.
- When you want to showcase creativity in your ads.
As you can see, both Facebook Ads and Google Ads have their unique advantages. We hope this breakdown of Facebook Ads vs. Google Ads helps you determine which fits your current business needs best. Remember, you can always combine the two to strengthen your online marketing strategy even further.
Our digital advertising experts can also help you determine which is the best option for your business. Contact us to learn how a customized Google Ads or Facebook Ads strategy can improve your online advertisting.