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This week’s updates feel like a peek into the near future: smarter campaigns, seamless design systems, and powerful tools that make building across platforms faster than ever.
Google Ads is finally connecting web and app campaigns, Zapier’s ZapConnect is bringing big energy (and even bigger ideas), Figma is getting the Apple treatment, and AWS just gave Apple devs some serious cloud firepower.
Whether you’re optimizing workflows, designing across devices, or building for the Apple ecosystem—there’s something in here for you.
Here’s what’s inside:
- 📱 Google Ads Links Web + App Campaigns in One Unified Flow
- ⚡ Zapier Sparks Big Ideas with ZapConnect 2025
- 🍏 Figma Drops Official UI Kits for Apple Platforms
- 💻 AWS Launches EC2 M4 & M4 Pro Mac Instances
📱 Google Ads Just Bridged the Web-to-App Gap
Quick Overview
Google Ads has rolled out major updates that finally connect web and app campaigns into one seamless experience. With unified reporting and optimized workflows, marketers can now drive and track cross-platform performance with greater precision.
Key Details
- Web to App Connect expands to YouTube, Hotel, and Demand Gen ads — with YouTube driving 2x higher conversion rates.
- Unified workflows now feature in-product nudges, combined overview cards, and easier conversion tracking across web and app.
- New app install attribution allows Search and Shopping campaigns to be credited for app downloads and in-app activity.
Why It Matters
Marketers have long struggled with fragmented insights between web and app journeys. These updates make it easier to identify high-value touchpoints, build app-first strategies, and ultimately reduce wasted spend. Expect more brands to lean into apps—especially in verticals like retail, travel, and subscriptions—where in-app engagement delivers stronger ROI.
⚡ Zapier’s ZapConnect 2025 Ignites the Future of AI Workflows
Quick Overview
Zapier is bringing the sparks again with ZapConnect 2025—a free, all-virtual event happening on September 25. With AI at the heart of the agenda, the event promises practical insights, celebrity keynotes, and hands-on sessions to help teams supercharge their automation strategies.
Key Details
- Top speakers include Aaron Levie (Box), LeVar Burton (yes, that LeVar Burton), and Zapier’s own leadership team.
- Interactive sessions like Builder Battles, networking roundtables, and live Q&As bring the AI conversation to life.
- “Light the Way” sweepstakes rewards attendees with prizes like smart tech, neon signs, and even Meta Ray-Bans.
Why It Matters
ZapConnect 2025 isn’t just about AI hype—it’s about turning potential into practical action. With real-world case studies, advanced Zapier workflows, and exclusive access to new tools and insights, this event helps teams automate smarter and faster. Whether you’re a seasoned builder or just getting started, this is the AI event to watch.
🍏 Figma Adds Official Apple UI Kits for watchOS, macOS, and visionOS
Quick Overview
Designing across Apple’s expanding ecosystem just got easier. Figma has released official UI kits for watchOS, macOS, and visionOS, making it simpler to build consistent, native-feeling experiences for Apple devices.
Key Details
- The UI kits include Apple’s official components and layouts, available directly in Figma.
- Kits are off by default, so designers can toggle them on only when needed—reducing workspace clutter.
- Supports cross-device workflows, especially for teams designing experiences across iPhone, Apple Watch, Vision Pro, and Mac.
Why It Matters
As Apple expands its product ecosystem, building seamless multi-device experiences is more important than ever. These new kits empower design teams to prototype faster, stay on-brand, and maintain Apple’s design standards—without reinventing the wheel.
💻 AWS Launches EC2 smartscope & M4 Pro Mac Instances for Apple Devs
Quick Overview
AWS has officially launched M4 and M4 Pro Mac instances for Amazon EC2, offering improved performance for developers building apps for Apple platforms. These new instances are now generally available and optimized for faster builds and smoother testing.
Key Details
- M4 Mac offers up to 20% faster build performance compared to M2 Mac; M4 Pro delivers 15% gains over M2 Pro.
- Built on Apple Silicon with enhanced specs: up to 20-core GPU, 48GB unified memory, and 16-core Neural Engine.
- Ideal for devs building across iOS, macOS, iPadOS, tvOS, watchOS, and visionOS.
Why It Matters
These new Mac instances are a big win for developers working on Apple platforms. With more power and better speed, teams can shorten their build-test cycles and scale efficiently—all within AWS’s cloud infrastructure. This launch reflects the growing need for high-performance cloud options tailored for Apple’s expanding ecosystem.
🔗 Smarter Connections, Stronger Results
From unified ad campaigns to seamless cross-platform design and powerful cloud infrastructure, the tools we covered this week are all about bridging gaps and boosting efficiency.
At TechArk, we believe that when your tools talk to each other, your strategy speaks louder. Whether you’re automating with Zapier, designing with Figma, or building with AWS—we’re here to help you turn these innovations into lasting impact.
Until next time—stay curious, build boldly, and keep pushing what’s possible. 🚀
