The Challenge
The Virginia Career and Learning Center (CLC), a grant-funded initiative of the Virginia Department of Education Office of Behavioral Health & Student Safety (VDOE), was created to recruit, train, and retain school-based mental health professionals across Virginia. In 2020, the Center for Implementation and Evaluation of Education Systems (CIEES) partnered with TechArk to build a digital solution. What began as a single website evolved into a comprehensive platform for eLearning, recruitment, and professional development.
The Solution
TechArk delivered a multi-phase solution including a responsive WordPress website, a scalable learning management system (LMS), a job center, and a resource library. We developed eLearning modules with quizzes, certifications, and badges, and supported the initiative with print collateral, video content, and a paid digital campaign strategy. A branded social media plan increased platform visibility and referral traffic.
Performance Snapshot
- 50+ interactive eLearning modules launched
- 90+ hours of professional learning content delivered
- 3,700+ new users acquired through paid ad campaigns
- 4,989+ social media impressions with 7.78% engagement rate
- 325% increase in ad conversions (2023 vs. 2022)
- 68% decrease in cost per conversion
- Driving scalable recruitment and retention through digital strategy
The Results
- 6,800+ certificates awarded through the LMS
- 200% increase in social media referral traffic
- 92% of users report the platform is helpful in their roles
- Centralized, accessible training hub for statewide mental health professionals
