The Challenge
757 Angels, a Hampton Roads nonprofit, connects accredited investors with high‑growth startups. Their dated website did not reflect the group’s influence, and entrepreneurs found it hard to understand funding requirements while investors lacked a secure place to review deals. The organization needed a dual‑audience site—one path for founders, another for angels—plus a modern way to share confidential documents.
The Solution
TechArk redesigned the site around two clear entry points, “Entrepreneur” and “Angel,” each with tailored content and calls to action. Streamlined copy and fresh visuals project a polished brand that appeals to both audiences. We then built a secure, web‑based Investor Portal where companies upload pitch decks and financials, and investors receive real‑time notifications—eliminating bulky email chains and paper packets. TechArk continues to host, maintain, and enhance the platform.
First 30 Days – Performance Snapshot
- Bounce rate decreased 25 percent after launch
- Average session duration up 31 percent
- 70 investors and 40 startups registered for the new portal
- First deal room opened within two weeks
- Dual‑audience design and secure portal accelerate deal flow
The Results
- More than $45 million invested in regional startups since site launch
- Secure portal centralizes deal documents, saving staff and members countless hours
- Ongoing TechArk support ensures continuous improvements and uptime
- Strengthened ecosystem visibility, attracting new founders and accredited investors to Hampton Roads
