The Challenge
As Work Program Architects continued to grow beyond the Hampton Roads region, their existing website no longer reflected the sophistication, clarity, or ambition of the firm. WPA needed a digital presence that could support larger, more complex projects, clearly showcase their diverse portfolio, and communicate how each project aligned with their mission around social, economic, and coastal resilience. The site also needed to feel timeless, structured, and confident—without feeling overdesigned or trendy.
The Solution
TechArk partnered with WPA to redesign wparch.com into a clean, modern, and highly intentional digital experience. The new site emphasizes strong visual storytelling, refined layouts, and intuitive navigation that allows projects to speak for themselves. We restructured the Projects section to highlight featured work, added narrative context to each project, and aligned designs with WPA’s evolving brand refresh. Subtle motion, improved internal linking, and a CMS-friendly WordPress build ensure the site is both elegant and easy to manage as the firm continues to expand.
Performance Snapshot
- Streamlined sitemap designed to showcase complex architectural portfolios.
- Narrative-driven project pages with filters and featured projects.
- Clean, classic visual design with restrained motion and animation.
- CMS-friendly WordPress structure for easy in-house updates.
- SEO-ready foundation built for long-term growth and visibility.
- Mobile-optimized layouts tested across devices and browsers.
The Results
- A refined digital presence that elevates WPA’s brand perception.
- Projects are now easier to explore, understand, and connect to WPA’s mission.
- Improved usability for both prospective clients and collaborators.
- A future-ready website built to support regional and national expansion.
- A digital experience that reflects WPA’s values: thoughtful, purposeful, and enduring.
